The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A vital element of this networked organization is Enterprise Services, which operates alongside the Center Domains/Functions and Operating Units. Enterprise Services serves as the backbone of our operational framework, delivering enterprise-wide scaled solutions and services.
This role sits within the Marketing, Customer & Commercial Leadership (CCL), and Public Affairs & Communications (PACS) Intelligence team within Enterprise Services. This team provides data and analytics solutions at scale, enabling cross-enterprise stakeholders in Marketing, CCL, and PACS to monitor business and brand performance and make more informed, data-driven decisions to foster topline growth and competitive advantage.
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As we continue to enhance our capabilities in global Marketing and PACS data & analytics intelligence, we are focused on driving further end-to-end development of our intelligence from data capture to consumption. This effort aims to deliver distinctive, competitively advantaged scalable data and analytics measurement while ensuring operational excellence and service delivery are at the core of this transformation.
What You'll Do for Us
The Manager, Global PACS Intelligence Services will be responsible for collecting, interpreting and communicating Public Affairs, Communications, and Sustainability (PACS) metrics and partnering with PACS teams to convert them into actionable insights, strategies and tactics. The ideal candidate will act as a conduit between our team - PACS Intelligence - and the broader PACS organization, building a constant connection between both groups and creating an intelligence engine that can be leveraged to achieve business objectives. The role is critical to scaling insights and tailoring them to help the PACS organization refine its strategy and meet its goals.
Responsibilities
- Define PACS KPIs and outline the optimal means of tracking them over time
- Quantify the success of PACS communications campaigns and initiatives in conjunction with our internal and external partners
- Design and develop visualizations to support the needs of stakeholders and partners
- Refine our corporate reputation framework and ensure key attributes and data points are accounted for within the questionnaire
- Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to local PACS leadership
- Design and oversee ad hoc research based on macro events, campaigns or issues, collaborating with Human Insights and other MCPI teams as needed
- Provide regular updates to local leadership teams on corporate reputation and overall PACS team performance
Deliverables
- Regular corporate reputation reporting, benchmarks and recommendations
- Ongoing internal and external communications performance
- KPI measurement for campaigns and events
- Ad hoc reporting as needed
Qualifications & Requirements
- 3+ years of experience in a Consumer Insights or Market Research role
- Ability to conceptualize frameworks and research models for communications, marketing and consumer insights problems
- Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations
- Comfortable with large amounts of data and qualitative insights
- Clear and confident communicator and presenter
- Proven track record of using data to create strategic recommendations and narratives
- Experience working in networked, cross-functional and cross-geographical teams
Nice-To-Have Experience
- Knowledge of market research techniques
- Experience supporting Communications or Marketing teams with insights or research
- Coca-Cola system knowledge and understanding of the dynamics of the F&B industry
- Experience leveraging digital products and tools
What We Can Do For You:
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres and restaurants.
Skills:
Communication; Professional Presentation; Microsoft Excel; Digital Analytics; Microsoft Power Business Intelligence (BI); Long Term Planning; Corporate Reputation; Data Insights