Manager, Consumer & Shopper Connection Planning - Flavor Sparkling

WHAT YOU'LL DO FOR US

Focus, Scope, & Impact:

Assist the connection planning for 2025 Sprite summer and Fanta Campus Recruitment, and responsible for final stage of bring to life:

• Leading the connection of the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets.
• Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs.
• Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
• Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
• This profile requires a healthy balance of innovative thinking and business pragmatism

• Marketing, media, and leadership experience
• Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
• Preference for individuals with experience in working in consumer and shopper/commercial plans
• Experience working in cross-functional teams
• Communicating, influence and negotiate across multiple stakeholders
• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

• Ability to lead integrated brand experience and multiple touch points that are effective and efficient
• Understanding of the evolved media landscape and e-commerce
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• Ability to work in Agile cross-functional teams

• MEDIA DEVELOPMENT
• DIGITAL MARKETING
• CONSUMER AND SHOPPER ENGAGEMENT

• BRAND STRATEGY
• AGILE WAYS OF WORKING