Position Overview:
- Drive thinking on how to design marketing around E2E consumer journeys to achieve greater conversion, focusing on the set-up and consistency of the experience in Taiwan market
- Leading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets
- Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
- Connecting brand experiences with brand rituals building in order to significantly improve consumer conversion
- Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
- Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
- This profile requires a healthy balance of innovative thinking and business pragmatism
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Experience
- Experience with connections, digital marketing, media strategy and communication planning
- Experience in Marketing/Shopper Marketing/Franchise Marketing, Project Management and Agency Management
- Experience working in cross-functional and cross-geographical teams is preferred
- Experience working with marketing in the field is preferred
Work Focus
- Understanding of the evolved media landscape and e-commerce
- Expertise in working with different external partners (i.e.: agencies, media companies, influencers)
- Ability to gather shopper insights from multiple consumer segments and connect the dots into a strategic direction towards channel execution
- Ability to translate E2E Journeys into concrete activation per shopper touchpoint/channels
Master Of
- Connection/Media Development
- Shopper insights and marketing
- Agency and project management
- Consumer/Customer/shopper journey
Broad Expertise in (Good to have)
- Brand Strategy
- Capability Building
- Agile Way of Working
Skills:
Media Planning; Group Problem Solving; Social Media Strategies; Advertising; Digital Marketing; Campaign Development; Marketing; Analytical Thinking; Digital Media Strategy; Competitive Assessments; SWOT Analysis; Channel Management