Director, Juice category - LA OU

Building a winning, focused, growth portfolio is a top priority for the company. This requires innovation, marketing efficiency and effectiveness. As a Category manager you'll serve as a primary strategic advisor to deliver best in class insights. You'll be able to actively influence system decision making with fact-based and category-centric thought leadership. The candidate will have a passion for analyzing and developing relationships to build strategies and tactics designed for future category growth.
This position supporting business growth through brand portfolio; identifying opportunities to grow market, managing relationships with bottlers and leading the stem in the execution of Brand strategy. Activities include developing and implementing marketing strategies; monitoring customer and competitor activity and industry trends; market research, and merchandising activities; business development activities; and developing and implementing marketing campaigns.

• Lead Juices portfolio strategy across LATAM (focus on refreshment segment) and develop plan to reach category goals.
• Lead & develop Global projects and interact with other OUs (Operating Units).
• Influence positively the system to bring to live Juices strategy across LATAM OU.

• Effectively collaborates globally & LATAM OU level in order to create synergies, implement and share best practices.
• Identify and articulate opportunities as part of the annual category situation assessment process, including recommending space opportunities and risks for the category.
• Analyzes and understands market trends and social forces to bring insights to the category.
• Develops end-to-end solutions with a deep understanding of each step of the value chain
• Secures correct and timely implementation of the portfolio approach, brand plans and programs in collaboration with other key functions.
• Leads and influences teams to execute the Operating Unit plan at scale whilst also supporting with any locally led activity or amplification.

• Bachelor's degree in Marketing, Business, Finance or related field.

• Experience in developing actionable results from category, space management and shopper insights.
• Ability to demonstrate advanced analytical capability with customer level data.
• Experience in strategic planning and portfolio management.
• Proven oral and written communication, storytelling, and influencing skills.
• Ability to manage and prioritize multiple projects and assignments.