Director, Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is Enterprise Services in addition to the Center Domains & Operating Units. Enterprise Services acts as the backbone of our operating structure by providing a network of enterprise-wide scaled solutions and services.

This role sits within the Marketing, CCL & PACS Intelligence (MCPI) Services team, which is a service line embedded in the broader Enterprise Services structure. As part of this team, we are transforming our approach and capabilities as it relates to global Marketing and Customer & Commercial Leadership data intelligence. As part of this, we are transforming our marketing and C&CL data research, measurement, and partnerships approach to be more connected and human centric, enabling distinctive, competitively advantaged insights and analytics driven research methodologies, protocols, and diagnostics. Modernized, consumption and shopping integrated, and scalable measurement, and thought leading agency partnership delivery and operational excellence are at the heart of this transformation.

• Partner cross-functionally with a community of data, research, analytic and human insights experts and network teammates in development of the transformation agenda for our connected consumer and shopper marketing data strategic approach.
• Be part of cross-network teams on managing large-scale global research measurement tracking programs across consumer, shopper, commercial and customer inclusive of operational implementation.
• Build awareness, training, capability building and adoption across enterprise to drive greater data fluency in both our consumption and shopper business, understanding end user satisfaction of scaled, integrated and comparable measurement protocols and systems.
• As part of the team, identify industry-thought leading consumer and shopper data intelligence partnerships, capabilities, and modernized approaches across category, brand, commercial, omni-channel, and customer data ecosystem.
• Support in agency partnership identification, selection, planning and value delivery approach across thought leading research marketing agencies and data suppliers.
• Be part of a team that assists in identifying, curating and testing future back industry leading consumption and purchase integrated protocols and data capabilities and approaches in close collaboration with the Director of the Digital Measurement vertical.
• Anticipate business needs across marketing categories, integrated marketing, human insights and C&CL communities to deliver consumer marketing data intelligence solutions and services to drive actionable data to inform business decisions.
• Drive transparent discussions on improvements for increased efficiency and effectiveness of our consumption and Purchase Integrated tracking methodologies.
• Effective cross-network collaboration and integrated work delivery across partnering functions and business partners.

• Must have depth of understanding and depth of expertise across various consumer and shopper research and measurement methodological approaches and survey design techniques including digital ones. Understanding both consumer and shopper tracking research a must.
• Must understand how to integrate and connect multiple, disaggregated data sets and insights across consumption and purchase into a compelling and thoughtful integrated insight generation measurement system.
• Category, Brand, Consumer, Shopper, Commercial, Omni-Channel expertise will be a strong advantage.
• Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
• Ability to develop diverse network partnerships to leverage "best in class" knowledge, approaches, and processes.
• The ability to ensure that external partner performance meets or exceeds performance standards and adheres to overall company policies and procedures.
• Consistently model critical leadership behaviors of being the role model, setting the agenda and helping the team be their best selves to engage, inspire and unlock next level of leadership across the team.

• Minimum of +8 years of research experience on both consumer and shopper research.
• Research agency experience for at least 5 years on consumer tracking and shopper /HHP management a definite advantage.
• Must have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources.
• Experience in a global role preferred both client and agency side of the business with expertise in research methodology protocols, emerging technologies and diagnostic design and implementation across developed and developing markets.
• Worked in roles that have developed both strategic and operations capability with both a short and longer-term view.
• Enjoys the challenge of driving adoption for new transformational solutions, approaches, and services by leading change throughout the organization and influencing global end users and stakeholders for adoption.
• Education Requirements: Bachelor's Degree required; MBA or Advanced Degree preferred.

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Fanta & Sprite.
• Expansive Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants.