Director, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services

The Coca-Cola Company is in the journey of transforming its approach and capabilities as it relates to global marketing and Customer & Commercial Leadership data intelligence. As part of this, we are transforming our marketing and C&CL data research, measurement, and partnerships approach to be more connected, human centric enabling distinctive, competitively advantaged insights and analytics driven research methodologies, protocols, and diagnostics.

Best in class analytics and the provision thereof is at the heart of this transformation. As part of this, the Director, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services will be responsible for driving & leading consumption and purchase analytics and building analytic capability across the enterprise with strong connection within the Consumer, CCL and Category communities.

• Drive and deliver consumption and purchase analytics leveraging standard reporting framework, scorecards and dashboards and other analytical tools.
• Collate and report on business performance metrics and diagnostic for marketing actions using shopper, OBPPC, commercial and customer data like retail measurement service, Household Panel/HHP+, Global PITA Tracker, Category Management analytics or Beach/Shopper Measurement System. Provides analysis based on standardized templates at speed and to scale.
• Build consumer and shopper analytics capabilities, working closely with the Marketing Data, A/I and the E2E Shopper Analytics team and in partnership with C&CL, Center and OU HI.
• Collaborates with the Senior Director, Global Marketing, C&CL, Consumption & Purchase Analytics Intelligence Services to define the framework and roadmap of tools to step-change the Company's capabilities in Consumer and Shopper Understanding
• Drive continuous improvement and learning through rigorous and consistent measurement & evaluation of activity.
• Work collaboratively within the MPS analytics team. Model a culture that improves the organization's comfort with the speed of change, challenging assumptions, relentless pursuit of improvement - all with a high sense of personal accountability.

• TCCC Marketing, category & brand knowledge and experience is key.
• Knowledge & experience in TCCC's consumer, shopper and channels analytic tools will be a strong advantage, as well as in shopper/retail syndicated tools.
• Must be well versed in research and advanced analytics (segmentation, performance drivers modelling, pricing/promotional effectiveness, in-store execution, category management).
• Knowledge of and ability to interpret and apply data and insights to inform TCCC's brand strategy and programs.
• Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
• Candidate must have strong analytics experience and be well versed in storytelling from data, translating analytics into actionable outcomes, with ability to simplify complex analysis to communicate the 'so what' for the business.
• SME level experience and applied knowledge of insights and analytics as well as retail measurement service and household panel data.

• Minimum of 7 years of work experience within insights and analytics. Shopper analytics and business intelligence experience a plus.
• Experience working across teams and geographies in a complex, global environment working within teams of internal and external resources.
• Experience in working directly with Marketing teams and designing, executing, and analyzing primary & secondary data. Enjoys the challenge of driving adoption for new transformational solutions, approaches, and services by leading change throughout the organization and influencing global end users and stakeholders for adoption.
• Education Requirements: Bachelor's Degree required; MBA or Advanced Degree preferred.