The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is Enterprise Services in addition to the Center Domains & Operating Units. Enterprise Services acts as the backbone of our operating structure by providing a network of enterprise-wide scaled solutions and services.
This role sits within the Marketing, CCL & PACS Intelligence (MCPI) Services team, which is a service line embedded in the broader Enterprise Services structure. In your role within this services team, you will support the service delivery to our categories through deep understanding of the category needs, utilization of our analytics solutions, and close integration of the categories' innovation agenda. You will be part of a team of analytics experts that pursues continuous improvement of our category support service design in close partnership with the Marketing Innovation network, the global category teams, the brand teams, as well as their counterparts in the Operating Units. This role will be essential to drive the successful execution of the categories' strategic roadmaps, the delivery of the categories' annual business plan, and support the development of the categories' long-range plan.
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What You'll Do for Us
Provide ongoing support for key category routines and projects
- Support the service delivery to our categories including monthly business reviews, quarterly performance deep-dives, annual business planning and multi-year roadmaps by providing analytics insights.
- Be an integral part of a team that monitors and updates category performance reports, identifying trends, insights and learnings that can be shared among categories
- Support quarterly performance deep-dives (PDDs), presenting performance data and strategic recommendations to stakeholders
- Collaborate with senior team members to analyze category performance and identify improvement opportunities
- Conduct in-depth category performance reviews to drive long-term growth initiatives
- Identify opportunities for process improvements for both category teams and internal processes while implementing best practices
- Work with full MCPI teams on analytical projects and integrate insights into brand strategy
Drive adoption of Analytics Solutions landscape across Category planning and execution processes
- Understand category planning and execution needs to identify opportunities for analytics-driven insights
- Support change management efforts by developing strategies to promote the adoption of analytics tools and technologies among category users
- Analyze usage data to track adoption & satisfaction rates, identify barriers to engagement, and propose strategies for increasing user uptake
Provide category insights and feedback to improve Analytics Solutions landscape:
- Constantly evaluate and review existing analytics tools, platforms, and methodologies to identify areas for improvement
- Collaborate with category stakeholders and peers to understand future needs and objectives, translating them into actionable analytics requirements
- Examine current data collection, processing, and visualization workflows to identify inefficiencies and propose enhancements
- Ensure the accuracy, integrity, consistency, and completeness of data used for category analysis and reporting
- Monitor performance metrics and track effectiveness of analytics solutions by measuring KPIs and category user satisfaction
Integrate Marketing Innovation process into Category service design
- Support the incorporation of innovative Marketing strategies into our category support service design, ensuring full alignment with business objectives
- Embed innovation trends, consumer trends, and competitive insights to identify opportunities for innovation within our category support services
- Design and implement strategies that bring innovative marketing ideas to life through the delivery of insights to the category teams
- Participate in brainstorming sessions to generate creative ideas for marketing campaigns and service improvements
Create and foster category support community of practice across all category leads
- Help implement and operationalize a comprehensive community-building plan to engage category lead team members, fostering a sense of belonging and collaboration
- Support the creation of content and Ways-of-Working materials to support category leads community
- Assist in monitoring engagement metrics and feedback, and provide insights and recommendations for improving community interactions and satisfaction
Demonstrate inspirational leadership
- Contribute to the growth and success of a high-performing global team by promoting a positive team environment, encouraging open communication and collaboration among team members
- Assist in implementing a compelling vision for our category support model that aligns with organizational goals
- Demonstrate personal accountability, integrity, and a strong work ethic to inspire peers through actions and attitude
- Celebrate achievements by recognizing both individual and team successes, fostering a culture of appreciation and motivation
Qualification & Requirements
Functional Skills:
- Data Storytelling - Simplicity is Key: Ability to simplify and persuasively communicate complex data into actionable insights to non-experts and cross-functional business stakeholders
- Data Analysis & Insights Generation: Proficiency in analyzing large, complex datasets to identify trends, forecast demand, and deliver actionable insights for global categories and innovation initiatives
- Data Management: Competence in managing data requests and utilizing support systems
- Category Portfolio Analytics: Experience in supporting category teams and expertise in turning raw data into category insights.
- Cross-functional collaboration: Experience working with cross-functional teams (Marketing, Finance, Strategy, Technology) to ensure alignment of analytics with category and innovation strategies. Business understanding and extensive experience in multi-country and multicultural environments, enabling the provision of well-aligned analytics to meet the determined brief and objectives.
- Advanced Analytics: Integration of emerging technologies, AI, and Machine Learning to drive deeper brand and business insights
- Stakeholder Management: Strong communication and interpersonal skills to present insights and influence senior leadership and stakeholders globally
- Advantage: TCCC system knowledge is beneficial
Related Work Experience:
Minimum of 10 years of work experience, FMCG analytics expertise. The required focus is on the relevance of the recent work you have done as it pertains to this role. We look for experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. Experience in a regional or global role preferred. Ideally you will have worked in roles that have developed both strategic and operations capability with a strong focus on service delivery.
Education Requirements:
Bachelor's Degree required; Master Degree preferred.
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta & Topo Chico.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants.
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Skills:
Leadership; Media Planning; Consumer Trends; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Channels Strategy; Waterfall Model; Market Research; Brand Positioning; Microsoft Office; Group Problem Solving; Social Media Strategies; Communication; Decision Making; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management