BODYARMOR is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.
BODYARMOR is looking a Brand Managers to join our team.
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This role reports directly to their BODYARMOR platform Brand Director. It provides support and management for the development and execution of brand strategy focusing on the next 1-2 years. The Brand Manager is part of a broader brand team that works with a cross functional team in the execution of current year brand plans and actions within their assigned platforms working directly with sales and shopper teams, retailers, and bottlers. This role supports and works directly with key external partners including but not limited to creative agencies, media planning and buying, promotional agencies and packaging and design to maximize market activation, in combination with key internal stakeholders to drive the successful activation of programs and initiatives to achieve targeted value and growth objectives.
RESPONSIBILITIES:
- Leadership:
- In partnership with the Marketing Leadership Team (MLT), steer BODYARMOR's marketing strategy development, fueled by consumer insights, category trends, brand insights including:
- Brand Messaging & Creative
- In-store merchandising/creative
- Influencer and sampling strategy
- Advertising & Media strategy
- Ambassador/Partner programs
- Event marketing strategy
- Public Relations
- Manage timely communication of marketing initiatives to cross-functional groups: sales team, distributors, marketing teams and senior management.
- Develop comprehensive presentations for partners, retailers, and internal cross-functional presentations.
- Collaborate with shopper and sales counterparts in identifying opportunities and developing unique marketing programs for key customers
- Help to build tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs
- Obsessed with better, continuously evaluates and challenges status quo with persuasive and thoughtful evidence
- In partnership with the Marketing Leadership Team (MLT), steer BODYARMOR's marketing strategy development, fueled by consumer insights, category trends, brand insights including:
- Business Analytics:
- Convert data into powerful action-oriented insights for growth
- Decides how to allocate resources, sets KPIs and secures business support for them
- Leads discussions with key teams to drive business opportunities
- Budget ownership, monthly reporting with ABM
- Brand Positioning/Strategy:
- Assist in the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
- Uses the tension to create a differentiated and meaningful brand positioning with clear platform for ensuing brand activation plans to be built with cross-functional team (shorter term).
- Integrate innovation seamlessly into plans and collaborate with team to ensure successful launch
- Work closely with Partnerships team to develop and execute athlete & property activation strategy, including leveraging our partners in campaigns and throughout calendar year
- Creative:
- Support a cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy
- Work with internal design team and external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions
- Media:
- Collaborates with internal media teams to develop and execute optimal tactical media plans.
- Work with internal comms team and media partners to develop content and integrate brand in an impactful and authentic way.
- Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions
- Works closely with the Brand Director and VP of Brand to support the development of annual brand strategy and plans
- Manage cross-functional team members on deliverables/expectations on numerous short term and long term projects
REQUIREMENTS:
- Bachelor's degree in marketing, communications, or business; MBA preferred
- Minimum of 5 years of experience in CPG brand management is ideal
- Microsoft Excel and PowerPoint proficient
- Experience with Nielsen, IRI, or other quantitative research tools
- Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills
- Knowledge of procedures and media used to drive increased volume and brand equity
- Knowledge of the creative brief development process
- Love of sports a plus
- Ability to adjust on the fly and thrive in an ever-changing, fast-paced environment
- Ability to air travel (20% of time +/-)
Skills:
Media Planning; Leadership; Creative Process; Analytical Thinking; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management