Campaign Performance and Optimization

• Develop and execute performance-driven marketing campaigns across multiple digital channels, including email, social media, and digital advertising and ensuring alignment with communication objectives and growth goals.

• Leverage tools from the marketing mix to design, build, and deploy campaigns with a focus on segmentation, personalization, and automation.
• Analyze key performance indicators (KPIs) such as conversion rates, customer acquisition costs (CAC), and return on ad spend (ROAS) to optimize campaign effectiveness across all target audiences, including public, stakeholders, and customers.
• Conduct A/B testing to refine strategies and maximize campaign ROI.

Automation and Customer Journey Development
• Design and implement automated workflows and audience journey maps that enhance lead nurturing and drive stakeholder engagement.
• Utilize Salesforce Marketing Cloud's automation tools to create seamless, personalized experiences across the customer lifecycle.
• Collaborate with sales and customer success teams to ensure alignment of automated strategies with overall business goals.

Analytics and Reporting
• Conduct in-depth analysis of campaign performance, utilizing advanced analytics tools to optimize for ROI (eg. Salesforce Marketing Intelligence, GA 4, Tableau), engagement, and conversion across all audience segments.
• Generate detailed reports to provide actionable insights and recommendations for continuous improvement.
• Stay current with industry trends, best practices, and emerging technologies to ensure cutting-edge marketing strategies.

The role has standard working conditions in an office environment with a regular workweek from Monday to Friday and is eligible to participate in CN's flexible work from home policy. Due to the nature of the role, the incumbent must be able to meet tight deadlines, handle pressure, and stress.

Requirements

• 3 to 5 years of experience in digital marketing, focusing on campaign performance and optimization.
• Proven experience with Salesforce Marketing Cloud or similar marketing automation platforms.
• Strong background in performance marketing, with a successful track record in campaign management and optimization.
Any experience for these above would be considered as an asset

Education/Certification/Designation

• Bachelor's Degree in Marketing, Business, or a related field, or equivalent work experience.

Competencies [RD4]

• Critical thinking and problem-solving skills.
• Data-driven mindset with strong analytical skills.
• Excellent communication and collaboration abilities.
• Ability to manage multiple projects in a fast-paced environment.
• Strong business acumen and ability to stay current with industry trends.
• Excellent communication skills, both verbal and written.
• Strong leadership and collaboration skills.

Technical Skills/Knowledge

• Expertise in Salesforce Marketing Cloud, including automation, segmentation, and analytics.
• Knowledge of Adobe Creative Suite is a plus (Photoshop, Illustrator), Microsoft Office (Excel, Word, PowerPoint).
• Understanding of email marketing analytics tools and best practices.
• Fluently bilingual, both written and verbal (English, French)

About CN

CN is a world-class transportation leader and trade-enabler. Essential to the economy, to the customers, and to the communities it serves, CN safely transports more than 300 million tons of natural resources, manufactured products, and finished goods throughout North America every year. As the only railroad connecting Canada's Eastern and Western coasts with the Southern tip of the U.S. through a 19,500 mile rail network, CN and its affiliates have been contributing to community prosperity and sustainable trade since 1919. CN is committed to programs supporting social responsibility and environmental stewardship. At CN, we work as ONE TEAM, focused on safety, sustainability and our customers, providing operational and supply chain excellence to deliver results.

[RD1]Where is the role performed (office, field, etc)?
Do they have a regular workweek?
Do they have to be on-call or work OT?
Do they have to meet tight deadlines, deal with pressure or stress?
Does the role require travel? If so, what % and where to?

[KP2]Normal Monday/Friday office role, w/o traveling

[RD3]How many years of experience are required for the role?
In what field?

[RD4]Please review - The competencies have been aligned with the most recent CN standardized competency framework. Let us know if something should be removed or is missing.
Please note wording of these cannot be changed

At CN, we are dedicated to building North America's safest, most inclusive and sustainable railroad, which includes reflecting the communities in which we operate. Research shows that candidates from underrepresented groups often don't apply unless they feel they fit the job posting at 100%. Even if you don't see yourself in every job requirement listed in a posting, we still encourage you to apply. If you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations), please reach out to our team at cnrecruitment@cn.ca.
As an equal employment opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, and other protected status as required by applicable law. We thank all applicants for their interest, however, only candidates under consideration will be contacted. Please monitor your email on a regular basis, as communication is primarily made through email.