Who We're Looking For - The Penny Hoarder Email & SMS Marketing Coordinator

Are you a marketer with an ability to create engaging content for target audiences in the email and SMS channels? Do you have experience managing the day-to-day operations of high-volume email campaigns in a content marketing environment? Are you able to prioritize projects and handle multiple tasks efficiently? If so, the Email and SMS Marketing Coordinator position at The Penny Hoarder, a leading website in the personal finance space, may be the role for you!

The Email and SMS Marketing Coordinator oversees the daily execution of our email and SMS strategy and calendar. This role will call upon direct experience with messaging platforms and content planning for email and SMS channels. While this role is primarily responsible for tactical execution, you will also work closely with the Email and SMS Marketing Manager or Director of Owned Audiences to steer the strategic direction of the program.

• Campaign planning
• With input from the team and best available data, build and maintain an email and SMS campaign calendar including all daily newsletters, triggered journeys, sponsored emails, and other campaigns
• Content creation
• Use audience research to create or assist in the creation of well-written, engaging content for all daily newsletters, triggered journeys, sponsored emails, and other campaigns
• Collaborate with designers or use design tools to create email graphics
• Assist leadership in creating content to acquire new subscribers
• Campaign execution
• Schedule, QA, and send all emails and SMS in our messaging platform
• Ensure compliance with industry best practices and legal requirements

• Campaign analysis
• Assist leadership with monitoring, analyzing, and reporting on campaign performance metrics
• Content optimization
• Assist leadership in designing and executing A/B tests to optimize email content
• Campaign alignment
• Collaborate with the marketing team to ensure email strategies align with overall marketing goals

• 2+ years of relevant experience in email and/or SMS marketing
• Must have excellent copywriting skills with the ability to write engaging newsletter content
• Comfortable using data to drive content strategy
• Familiar with audience segmentation and cohort analysis
• Experience using first-party data to build audiences and grow revenue
• An email and/or SMS marketing portfolio with case studies to demonstrate the above
• Excellent organizational skills: capacity to manage multiple priorities and tasks simultaneously
• Familiar with performance marketing metrics such as tracking engagement, conversion rates, and funnel analysis
• Ability to adapt to and learn new SaaS and CRM technologies
• Experience using and creating reports from sales and marketing tools
• Bachelor's degree in marketing, communications or business, or equivalent experience
• Not required but we'll see it as a plus if you have the following experience:

• Familiarity with Iterable or any other major email service platform (ESP)
• Creating reports and drawing insights from platforms such as Salesforce, Marketo, Eloqua, Iterable, Tune
• GA certification
• Comfortable with graphic design tools

• Strong communication and time management skills
• Able to communicate with all levels of the organization, including management
• A high level of self-motivation and the ability to work well as an individual and within a team environment
• Help create a positive working environment; seeks out opportunities to learn and grow
• Gives and accepts feedback and guidance with a positive attitude and adjusts accordingly to meet the needs of the team and company

• Establishes trust and builds collaborative relationships with internal and external partners

• Screenshots of email and/or SMS campaigns you helped create in a messaging platform.
• You don't have to be the copywriter or designer on every element! Looking for familiarity with building campaigns as a practical daily matter.
• Some performance metrics related to campaigns you can walk us through in terms of how you used data to learn and improve over time.
• You don't have to take credit for these performance stats, just demonstrate familiarity with viewing content through an analytical lens and the ability to engage in some data storytelling around campaign performance.

• 🩺Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• 💰Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• 🧘‍♀️Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• 🏝️Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we're paid weekly too!)
• 👶🏻Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
• ✈️Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• 🏠Hybrid Work Options: Embrace the flexibility and collaboration of hybrid working. This position will be expected to work in the office 4 days and remotely 1 day a week or 🏠 Remote Work Options: Embrace the flexibility of working from home.
• 🌎World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
• 🛟Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).

• Once your application is submitted, we will review it and be in touch
• 30-min phone call with the Recruiting Team
• 30-min - 1 hour interview with the Hiring Manager
• 30-min - 1 hour interview with a Clearlink Panel

• Partnered with The Period Project for easy access to menstrual hygiene products.
• Awarded the 2022 Shatter List for breaking glass ceilings in technology.
• Received the 2023 Women's Leadership Institute Award, pledging to elevate women's leadership.

• Create Community
• Learn & Grow
• Embrace Opportunity
• Act Like An Owner
• Respect Every Person

• Partnered with The Period Project for easy access to menstrual hygiene products.
• Awarded the 2022 Shatter List for breaking glass ceilings in technology.
• Received the 2023 Women's Leadership Institute Award, pledging to elevate women's leadership.

• Create Community
• Learn & Grow
• Embrace Opportunity
• Act Like An Owner
• Respect Every Person