C.H. Robinson's Global Marketing Team is seeking a Senior Digital Marketing Manager. In this role, you will be responsible for implementing, ensuring the quality of, and analyzing our multi-channel marketing campaigns. You will collaborate with talented and diverse teams across marketing, product, and technology to scope, build, and update messaging initiatives. If you have experience with Braze or a similar platform, a background in marketing technology, a passion for driving strong customer engagement, and enjoy working in a collaborative environment, this could be a great opportunity for you!
At C.H. Robinson, we are committed to leveraging the power of remote collaboration to drive innovation and achieve success. You will engage with your peers from the comfort of your own space, using cutting-edge tools to ignite creativity and deliver impactful results. Enjoy the flexibility and autonomy of a fully remote position while being an integral part of our dynamic team.
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DUTIES AND RESPONSIBILITIES
The duties and responsibilities of this position consists of, but are not limited to, the following:
- Lead the planning, execution, and optimization of integrated data-driven campaigns, including assets, segmentation, list management, qualification criteria, email, SMS (Short Message Service), push notifications, in-app messaging, form creation, testing, and tracking
- Lead and execute digital campaigns that support business strategy, are structured according to best practices, and integrate with websites and other appropriate solutions
- Partner closely with cross-functional teams, including marketing, product, and technology, to align marketing initiatives with business goals and ensure seamless execution
- Implement segmentation and behavioral messaging based on customer preferences, buying behavior, past message performance, and company objectives
- Develop and execute operational and continuous improvement tasks within the Braze platform
- Monitor, track, and report on campaign results, focusing on performance metrics such as click-through rates, open rates, engagement, and A/B testing to maximize ROI and conversions. Provide insights and recommendations for improvement.
- Stay current with marketing technology best practices, industry standards, and compliance
- Perform other duties or responsibilities as assigned based on team and/or country-specific requirements
QUALIFICATIONS
Required:
- Bachelor's degree in Marketing, Communications, or Business, and/or a minimum of 4 years of experience in marketing automation and marketing technology
- Ability to travel up to 10% (domestic and international)
Preferred:
- Proficient in using the Braze platform
- Experience with Shopify Liquid language
- Familiarity with administering a marketing automation platform
- Advanced experience with Postman
- Strong understanding of REST API syntax
- Ability to create and execute complex SQL queries
- Detail-oriented with strong organizational skills
- Demonstrated ability to collaborate in a global, diverse, and inclusive team environment
- Solutions-oriented with strong problem-solving skills
- Excellent written and verbal communication skills
- Values a diverse and inclusive work environment
Compensation Range
$65,300.00 - $135,600.00
The base pay range displayed on each job posting reflects the minimum and maximum base pay for the position across all U.S. locations. Your individual base pay within this range is determined by work location, which takes into account geographic cost of labor, and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, your recruiter will provide more details about the specific base pay for your location. Compensation details listed in this posting reflect the base pay only and do not include additional variable compensation.
Questioning if you meet the mark? Studies have shown that women, people of color, and individuals with disabilities may be less likely to apply unless they match the job description exactly. Here at C.H. Robinson, we're building a diverse and inclusive workplace where all employees feel they belong. If this position excites you, we welcome you to apply whether you check all the preferred qualifications or just a few. You may just be our next great fit!
Equal Opportunity and Affirmative Action Employer
C.H. Robinson is proud to be an Equal Opportunity and Affirmative Action employer. We believe in equality for all and celebrate the diversity of our employees, customers and communities. We believe this increases creativity and innovation, drives business growth and enables engaged and thriving teams. We're committed to providing an inclusive environment, free from harassment and discrimination, where all employees feel welcomed, valued and respected.
Affirmative Action Employer/EOE/M/F/Disabled/Veteran
Benefits
Your Health, Wealth and Self
Your total wellbeing is the foundation of our business, and our benefits support your financial, family and personal goals. We provide the top-tier benefits that matter to you most, including:
- Two medical plans (including a High Deductible Health Plan)
- Prescription drug coverage
- Enhanced Fertility benefits
- Flexible Spending Accounts
- Health Savings Account (including employer contribution)
- Dental and Vision
- Basic and Supplemental Life Insurance
- Short-Term and Long-Term Disability
- Paid and floating holidays
- Paid time off (PTO)
- Paid parental leave
- Paid time off to volunteer in your community
- Charitable Giving Match Program
- 401(k) with 6% company matching
- Employee Stock Purchase Plan
- Plus a broad range of career development, networking, and team-building opportunities
Dig in to our full list of benefits on OUR CULTUREpage.
Why Do You Belong at C.H. Robinson?
C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. With $22 billion in freight under management and 19 million shipments annually, we are one of the world's largest logistics platforms and rank in the FORTUNE 200. We've been an innovator in logistics for over 100 years. Our global suite of services accelerates trade to seamlessly deliver the products and goods that drive the world's economy. With the combination of our multimodal transportation management system and expertise, we use our information advantage to deliver smarter solutions for more than 90,000 customers and 450,000 contract carriers on our platform. Our technology is built by and for supply chain experts to bring faster, more meaningful improvements to our customers' businesses.
As a responsible global citizen, we contribute millions of dollars to support causes that matter to us and our people. FORTUNE has named C.H. Robinson one of the World's Most Admired Companies 2024, showcasing our position as a leader in our industry. Our commitment to excellence is further affirmed by being named a Great Place to Work 2023-24 by the Great Place to Work Institute, one of Forbes' Best Employers for Diversity and one of America's Greatest Workplaces in 2023 by Newsweek. Join us as we collaborate, innovate, and work as one global team to make life better and more sustainable for our customers, communities, and world. For more information, visit us at www.chrobinson.com.