Overview
As Customer demands for convenience have grown globally, so have Chick-fil-A's investments in digital ordering. As Chick-fil-A continues to grow the international business, we will need to expand and accelerate our International solutions for digital ordering and loyalty opportunities for our Customers.
As Chick-fil-A looks to maximize ownership & differentiate in the digital marketplace, we are seeking a strategically minded individual to lead our International Digital solutions, including Delivery Partnerships, Owned Digital Channels, and Loyalty to ensure our portfolio is sustainable, healthy & grows occasions where Customers are in Canada, UK, Puerto Rico, and Asia.
This individual would partner with our U.S. Customer Digital & Delivery Experience team to develop a growth and international product strategy that future proofs our delivery portfolio and prepare for new digital ordering capabilities. This role is also responsible for engaging with our Division Marketing Leaders to align on marketing strategies on digital channels.
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In a third-party environment, this individual will possess a high degree of emotional intelligence, leaning into the hard and necessary conversations to protect Chick-fil-A's interests with our 3rd party partners, while empowering Divisions with the tools necessary to grow owned delivery sales. This individual will prioritize growth strategies that allow Chick-fil-A to own the end-to-end Customer experience and position Operators and CFA, Inc. for the best chance of winning in the on-demand economy.
In the International Marketing Hub, this role will be responsible for stewarding the growth of digital channels across International Divisions, to both grow sales and enhance the Customer experience at Chick-fil-A.
This role is part of the International Marketing Team in the Marketing Department. It will work closely with our International Department. This candidate will partner with the Entity Technology Solutions team and influence the product strategy and feature roadmaps for all Chick-fil-A owned customer facing digital experiences. This would include owned delivery solutions and 3rd party partner integrations across International divisions.
Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
Responsibilities
- Set CFA's go-to-market strategy with Customer digital channels, in the context of Chick-fil-A business strategy and culture, ensuring organizational alignment in how we participate in Third Party Marketplaces, Customer Ordering, Owned Delivery and Loyalty.
- Responsible for setting strategy and competitive positioning, and defining strategic objectives, for growth of owned and delivery channels; ensuring this competitive positioning is applied intentionally across pricing, product, and advertising/messaging.
- Responsible for equipping Division Teams to deliver results within the Chick-fil-A framework.
- Make final recommendations to International Marketing Director and Division Marketing Leaders on partnership strategy and decisions, inclusive of contract strategy recommendations.
- Represents delivery partnerships and growth future direction, capabilities, and outcomes to senior leadership
- Identifies new opportunities and oversees strategic initiatives to strengthen value proposition and reach new Customers. This may include new partnership opportunities, such as working with 3P partners on Catering or subscription offerings. This may also include new owned delivery initiatives to innovate on the Customer experience, such as experimenting with scheduling recurring orders, a CFA Delivery subscription, or the development of "Delivery Outposts."
Minimum Qualifications
- Bachelor's Degree or the equivalent combination of education, training and experience from which comparable skills can be acquired
- 6+ years of experience
- Experience in digital solutions and strategic road map planning
- Experience with managing multiple stakeholders
Preferred Qualifications
- Master's Degree
- Product Development
- 8+ years of experience
- Experience in International Marketplaces
- Understanding of Third Party Delivery Service Providers (DSPs) business process
- Experience in managing and/or developing customer facing loyalty programs and/or solutions
Minimum Years of Experience
6
Travel Requirements
20%
Required Level of Education
Bachelor's degree or equivalent experience
Preferred Level of Education
Master's Degree