Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

Senior Program Manager, Marketing Technology

AT Charles Schwab
Charles Schwab

Senior Program Manager, Marketing Technology

Austin, TX

Salary: USD $87,800 - $178,900 / Year

Your opportunity

At Schwab, you're empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us "challenge the status quo" and transform the finance industry together.

The Senior Program Manager will lead our Digital Asset Management (DAM) system and related activities by both defining and executing the vision for asset management in partnership with Marketing, Brand and Technology teams.

The DAM system at Schwab serves multiple use cases for marketing across print and digital channels. It is a source of truth for over 600k reusable assets to enable workflow efficiencies through automation and governance resulting in speed to market, improved customer experiences and risk mitigation. It includes a wide range of assets, multiple technical integrations and supports a network of partners who contribute to and use those assets, as well as over 12 brand and design system guidelines including governance and guidance resources.

Want more jobs like this?

Get jobs in Austin, TX delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.


This role will be a driving force for the success of asset management strategies, platform integrations and related program operations as part of the Marketing Technology Planning and Enablement (MTPE) team. MTPE is a dynamic, cross-disciplined team dedicated to building and optimizing the full Marketing Technology eco-system, ensuring better client experiences that drive business results at scale.

Your primary responsibility is to define the vision of the DAM as a strategic enabler for asset management end to end (creation, adaptation, storage, distribution, and tracking) and manage implementation of the DAM roadmap, to achieve near and long-term goals to mitigate risk, drive operational efficiency and support brand consistency at scale.

Responsibilities Include:

  • Defining, communicating, and implementing the strategic vision of the platform for various audiences at different levels across the organization, and management/delivery of a roadmap aligned to the strategic vision.
  • Change management for improved governance and op model across teams and disciplines, along with developing and maintaining all necessary documentation, resources, and reference materials.
  • Standing up the right resources and organizing cross-team work across the DAM core team, Developers, API owners, Asset Contributors, and other System Users, as well as the 3rd party software vendors.
  • Managing a product backlog (taxonomy, access, issue resolution, etc.) to mitigate risk and ensure successful asset and guidelines management, platform build and ongoing optimization.
  • Tracking performance, reporting, and supporting communications across partners and user groups.
  • Staying on top of industry trends and competitive research for enterprise level DAMs to ensure long term success and innovation for a competitive edge.
  • The ideal candidate is a seasoned product owner who understands DAM platforms and technical eco-systems in context of marketing, is highly organized and has experience in managing complex, strategic programs with the ability to coordinate and motivate multiple stakeholders to achieve outcomes.

Top 3 Responsibilities:

  • Strategy & Implementation: You'll own and implement the DAM strategy which serves as the blueprint for how Schwab handles digital assets and content throughout their lifecycle, encompassing a range of activities, from intake and storage to taxonomy/metadata management, retrieval, distribution and archival. You'll lead and manage the DAM platform and related program activities (planning, delivering, tracking, driving alignment efforts and communications across working teams and leadership) as part of the Marketing Technology eco-system in collaboration with the Program Director. You're proactive and able to thrive and navigate in ambiguity, ask strategic questions, challenge assumptions, and ensure focus on objectives plus balance near and long-term goals. You have experience bridging the gap between technology integrations and business strategy using data/analytics to assess value and level of effort. You deliver data-driven solutions that align executives and stakeholders and can effectively translate business imperatives into product vision and roadmaps, set priorities and guide work, engaging a range of experts - Developers, Architects, Taxonomists, Creative Contributors, Agencies and Marketers.
  • Technical Expertise: You'll lead the DAM system (preferred experience with Bynder), including technology strategy and operations. You'll work with partners and vendors to build and optimize critical functionality, software and systems including inbound/outbound API integrations, Taxonomy, Metadata, CDNs, and guide integrations with related marketing platforms such as: Front/Back-end CMSs, SalesForce, Marketo, etc. You have a strong grasp of Agile values and principles and software development and technology. Experience with technical eco-systems (preferably for marketing use cases) - specifically digital asset management, content management, product strategy, technical development, taxonomy/metadata, governance, and operations.
  • Cross-Functional Work Coordination: You'll define and uphold governance and requirements for developers, contributors and users of the DAM platform and lead processes/workflows for efficiency and effective asset management. You'll collaborate with the DAM team, Business Manager & Taxonomist on planning and coordination interfacing with stakeholders to gather strategies, priorities, data/insights and requirements. You'll coordinate multiple tracks of work for the DAM platform and asset management as a gate keeper and authority to ensure platform effectiveness, health & maintenance near and long term.

*This is a hybrid position

What you have

To ensure that we fulfill our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have:

Required Qualifications:

  • Bachelor's degree in marketing, related field, or equivalent work experience
  • 5 plus years' experience as a digital product owner of a cloud-based software application, including evaluation of opportunities, defining, and delivering new capabilities within the platform or via integration with other technologies, agile methodologies, problem solving, issue resolution and motivation to unlock scale and efficiency via technology solutions.
  • Demonstrated experience working with DAM systems (preferred experience with Bynder), including technology, strategy, and operations.
  • Technical expertise in software development and capabilities relevant to DAM platforms, such as asset intake and storage, taxonomy/metadata management, retrieval, distribution and archival including governance, and operations.
  • Successful examples driving multi-channel programs in a highly matrixed environment with distributed ownership including the ability to clarify roles, responsibilities, process and influence leaders and colleagues.
  • Experienced in agile principles and expertise in agile project management thorough understanding of Agile values and principles and tools like Confluence & JIRA.
  • Proficiency with collaboration tools and basic business applications including Adobe Acrobat, Word, Excel, PowerPoint, Outlook, etc. Workfront, SharePoint and Teams.

Preferred Qualifications:

  • Servant Leadership: Able to garner respect from partners and team(s), lead and demonstrate value-add principles, and willing and able to get your hands dirty to get the job done.
  • Attitude of transparency: Desire and ability to bring disclosure and transparency to the DAM team and grow trust between teams.
  • Conflict resolution: Able to facilitate discussion of issues and different approaches and alternatives, and effectively resolve issues in a timely manner.
  • Collaboration: Apply management and collaboration skills to orchestrate and maximize the work and deliverables of cross-functional teams assigned to product initiatives.
  • Creativity: Ability to think and act creatively by stepping outside standard convention and identify potential "out of the box" solutions.
  • Critical Thinking & Analysis: Ability to gather information from multiple sources (internal, primary, and secondary research) and synthesize them to uncover trends that draw out relevant and actionable conclusions.

In addition to the salary range, this role is also eligible for bonus or incentive opportunities

What's in it for you

At Schwab, we're committed to empowering our employees' personal and professional success. Our purpose-driven, supportive culture, and focus on your development means you'll get the tools you need to make a positive difference in the finance industry. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.

We offer a competitive benefits package that takes care of the whole you - both today and in the future:

  • 401(k) with company match and Employee stock purchase plan
  • Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
  • Paid parental leave and family building benefits
  • Tuition reimbursement
  • Health, dental, and vision insurance

Client-provided location(s): Austin, TX, USA
Job ID: CharlesSchwab-2024-104209
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Shadowing Opportunities
    • Access to Online Courses
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program