Salary: USD $87,800 - $178,900 / Year
Your opportunity
DAFgiving360™ is an independent nonprofit organization created to increase charitable giving in the U.S. We offer a donor-advised fund program and related philanthropic tools and guidance that empower donors to incorporate charitable planning into their everyday lives and make a bigger difference in the world. Since our founding in 1999 as an 501(c)(3) public charity, DAFgiving360 donors have recommended more than $35 billion in grants to more than 255,000 charities.
DAFgiving360 has entered into a services agreement with Charles Schwab & Co., Inc. for administrative and other services, including human resources. This position will be an employee of Charles Schwab & Co., Inc. and will be subject to its policies and procedures but will report to and be accountable to DAFgiving360 for day-to-day activities.
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At Schwab, you're empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us "challenge the status quo" and transform the finance industry together.
The Senior Manager, Content Marketing is a content strategist on the DAFgiving360 marketing team and creates a holistic content experience across all marketing channels. The role focuses on content strategy, planning, creation, activation, amplification, and optimization in support of DAFgiving360 strategic priorities. This work is done in collaboration with internal and external partners to ensure content effectiveness and integration with other client and prospect marketing efforts.
Responsibilities include:
- Lead assigned content marketing projects.
- Analyze the business need for content, develop a proposed content strategy, and present the strategy to key stakeholders.
- Develop, share, and continually update project plans, and manage projects from start to completion.
- Collaborate closely with cross-functional project teams-include marketing peers, subject-matter experts, department leads, Schwab colleagues, agencies, and compliance partners-on content creation, activation, amplification, and optimization.
- Produce content in various formats, including thought leadership articles, website pages, collateral, press releases, infographics, videos, calculators, presentation slides, and newsletter articles.
- Work with all stakeholders to ensure content effectiveness, ensure integration with other marketing efforts, and minimize operational pain points in the content development process.
- Identify and adhere to brand and editorial requirements for content projects.
- Write, edit, and proofread copy.
- Provide website mark ups for content activation and amplification to help digital marketing partners do their work.
- Perform quality assurance checks before content is activated and amplified.
- Host meetings and present content strategy to ensure client-facing teams are aware of content or campaign launches
- Measure and report on content effectiveness and determine whether content should be renewed, revised, or retired at annual attestation or other timing.
- Incorporate content optimization learnings into the content development process.
- Serve as a collaborative member of the content team and overall marketing team.
- Help drive a consistent and effective content development process.
- Assist with management of the content calendar, ensuring the calendar accurately reflects all current and planned projects.
- Contribute to management of editorial guidelines that are the foundation of content and digital marketing projects.
- Contribute to seasonal marketing project plans and team meetings.
- Participate in marketing team meetings and share project status updates.
- Assist marketing peers with project feedback, proofreading, and quality assurance checks.
- Manage vendors.
- Work on multiple project assignments across multiple agencies.
- Serve as an agency's point of contact for your content projects.
- Ensure high-quality and timely execution by agency staff.
*This is a hybrid position
What you have
To ensure that we fulfill our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have:
Required Qualifications:
- BA or BS degree in marketing, communications, journalism, English, economics, finance, or a related subject, or equivalent work experience
- Experience marketing donor-advised funds, philanthropic services, or financial services.
- 7+ years of financial writing and editing.
Preferred qualifications:
- Passion and talent for creating compelling content.
- "Big picture" thinking-ability to identify all work and opportunities involved with a content project.
- Agile mentality-ability to work in a fast-paced environment with firm deadlines.
- Ability to manage multiple projects with varying levels of scope and effort at one time.
- Extreme attention to detail in project management and content development.
- Experience producing content in various formats.
- Outstanding project management and presentation skills.
- Outstanding PowerPoint skills.
- Excellent organizational, interpersonal, and data-visualization skills.
- Ability to work both independently and as a strong contributor to a team.
In addition to the salary range, this role is also eligible for bonus or incentive
What's in it for you
At Schwab, we're committed to empowering our employees' personal and professional success. Our purpose-driven, supportive culture, and focus on your development means you'll get the tools you need to make a positive difference in the finance industry. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.
We offer a competitive benefits package that takes care of the whole you - both today and in the future:
- 401(k) with company match and Employee stock purchase plan
- Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
- Paid parental leave and family building benefits
- Tuition reimbursement
- Health, dental, and vision insurance