Marketing Automation Manager

Cencora, previously known as AmerisourceBergen, is a leading global pharmaceutical solutions organization centered on improving lives. Ranked #21 on the Global Fortune 500, our team members are united in our responsibility to create healthier futures.

Our Shared Service Center in Lithuania is experiencing rapid growth and we have many diverse and exciting roles in Customer Service, Operations, IT, Finance and HR. Join us and make a positive impact on human and animal health.

What you will be doing

• Design, Implement, and Optimize Email Marketing Journeys: Develop and refine targeted email marketing journeys for World Courier and ICS prospects, leads, and customers based on their specific needs, interests, and interactions with World Courier's various service lines.
• Email Strategy Leadership: Advise regional marketing teams on best email practices and innovative tactics. Lead the creation and scheduling of global World Courier emails, including monthly newsletters.
• Lead Management Oversight: Drive processes related to lead identification, qualification, nurturing, scoring and handoff to sales teams in order to maximize conversion rates.
• Landing Pages & Forms Design: Conceptualise and work with design partners to create high-converting landing pages and forms that capture customer information effectively while adhering to best practices.
• Data Strategy & Compliance: Supervise data segmentation tasks ensuring accurate targeting while maintaining compliance with local and global data privacy regulations.
• Test-and-Learn Strategy Ownership: Spearhead a robust test-and-learn approach in marketing automation by leveraging A/B testing and multivariate testing methods - reporting insights back to senior stakeholders regularly.
• Documentation & Process Improvement: Document processes accurately for future reference while continuously looking for ways to optimize these procedures.

• Education: Master's degree in Marketing or Business or related field preferred; Bachelor's degree required.
• Experience: Minimum of 3 years' experience leading impactful B2B marketing campaigns with clear revenue impact.
• Technical Proficiency: Expertise with using advanced features of marketing automation tools; Pardot proficiency is highly desirable but expertise with Marketo, Hubspot or Eloqua is also acceptable.
• Prior experience with Salesforce CRM tool integration into automation strategies is essential.
• Industry Knowledge: Deep understanding of B2B sales funnels translating into effective automated touchpoints.
• Attention to Detail: Exceptional attention to detail.
• Balance of Skills: Ability to balance technical acumen with creative insight.
• Curiosity: An inherent curiosity about how things work coupled with a strong drive towards optimization.
• Organisation & Communication Skills: Excellent problem-solving abilities, time management skills alongside exceptional written/verbal communication.