The Company You'll Join
Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.
Carta's world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.
Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.
Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.
Want more jobs like this?
Get jobs delivered to your inbox every week.
For more information about our offices and culture, check out our Carta careers page.
The Problems You'll Solve
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Product Marketing Managerfocused on our customer segments, you'll work to:
- Bring deep investment in buyer personas for our product portfolios to your work on how we launch and sustain products in market
- Design launches across all tiers, from new product introductions to customer retention upgrades. Informs/influences but does not define the product roadmap
- Partner with the GTM team on RACI design and evolutions for launch tiers, and execution therein. Decide bill of materials (BOM) required for each launch tier and ensure delivery against BOM
- Deploy impactful PMM planning and prioritization in conjunction with the wider marketing team that integrates product roadmap, GTM and demand gen requirements for launches. Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing
- Inform pricing strategy and decision making through market research and GTM analysis in conjunction with the GTM Strategy team
- Develop and curate performant marketing assets including but not limited to product collateral, multimedia/creative assets, market-facing presentations, campaign assets, sales-supporting pieces and channel marketing materials
- Work closely with our Creative and Program Management teams to deliver marketing assets aligned to product goals
- Enable strong creative execution through high-quality briefs
- Operate cross functionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Gen, Integrated Marketing (including Events), Customer Marketing, Business Development, Enablement and Sales
- Create marketing strategies for existing products/product features informed by customer research, in conjunction with PMM peers and Customer Marketing
- Act as a key owner in analytics for launch performance for both reporting and to inform decision making on GTM strategy
- Partner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaigns
- Collaborate with the performance marketing team on paid activations to support GTM objectives
- Work closely with Growth Marketing on upsell/cross-sell motions for new revenue with adjacent, value-add products to our PLG offerings
- Collaborate with product managers, product marketers, designers, and other teams to influence product development and ensure that customer feedback is integrated into product improvements
- Be present in the market via owned and external events
- May present at company-led customer events, internal events such as kickoffs, and industry conferences/panels
The Team You'll Work With
Over 40,000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event. The marketing team at Carta is the driving force behind getting products to market - and keeping them there. We love connecting users with products and experiences they love.
As a member of Carta's marketing team, you will be connecting users to the products they build their companies on. The ultimate role of a product marketer is to bring messaging and positioning to life with customers and prospects. As a product marketer you are an expert on the user and their needs.
About You
A successful Product Marketing Manager for this role would likely have:
- At least 5 years of hands-on product marketing/GTM experience
- Preferably SaaS fintech experience, VC, and/or SaaS with a strong PLG motion
- Motivation to work collaboratively in a fast-paced, ever-changing environment
- Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
- Excellent communication skills with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers
Salary
Carta's compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
- $147,050 - $173,000 salary in San Francisco, CA; New York, NY
Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy. Please note that all official communications from us will come from an @carta.com domain.