Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
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Role overview
As a Digital Strategy Specialist, this hire will be responsible for supporting our dealer focused advertising suite across the web and social platforms. They will be working directly with sales, account management, product, and engineering to help drive our display products growth and success. We are looking for someone eager to enter the CarGurus digital advertising space, and to learn a suite of new tools and concepts.
What you'll do
- Support an international sales team to build and deliver granular advertising campaigns
- Collaborate with sales, product, and engineering teams to monitor and improve campaigns
- Monitor campaigns at scale to ensure consistent delivery and drive performance improvements
- Monitor and improve deep linking patterns to drive the success of our product
- Troubleshoot, resolve, and communicate issues that affect delivery of ad campaigns and inconsistencies in reporting, data entry, or API errors
- Prepare weekly reports tracking impressions, clicks, CTR and churn across dealer types and products both on and offsite
- Proactively identify improvements to process, task ownership and products
- Identify projects outside of regular day-to-day to expand knowledge base and positively impact the team and the business.
- Deep familiarity with ad serving platforms and logic
What you'll bring
- Familiar with Microsoft Office and Google Suites
- Strong Interpersonal communication skills
- Ability to tell an accurate story with granular data
- Strong sense pride in your work, and ability to take ownership of the business you are supporting
- Ability to manage multiple projects and deadlines successfully
- A desire to participate in the advertising industry, while learning new concepts and business models
- Familiar with analytics and confident with Math
- Desire to support actively developing products, and contribute to making them better
Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid