Center 1 (19052), United States of America, McLean, Virginia

Sr. Associate, Product Marketing - Business Cards & Payments

Job Description

At Capital One, we're building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.

• Develop insight-driven marketing strategies that include positioning and GTM strategy recommendations, testing opportunities and clear timelines.
• Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large.
• Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
• Assess performance results of marketing campaigns and turn insights into actionable marketing plans
• Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.
• Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
• Proactively identifies opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices
• Understand and define the intersection of marketing strategy & marketing technology
• Collaborate with channel & digital teams to deliver campaigns into market
• Collaborate with multiple partner teams and navigate/negotiate through a complex organization
• Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies

• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
• Ability to self-direct and task switch between strategic and tactical initiatives regularly
• Succinct, focused written and verbal communication skills
• Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations.
• Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
• Collaboration & Influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
• Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.
• Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
• Creative thinking & curiosity: Able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.

• Bachelor's Degree or military experience
• At least 2 years of marketing or marketing strategy experience

• Masters Degree in Marketing, Business or Communications
• 3+ years of Marketing experience