Senior Manager, In-App Marketing Strategy | Retail Bank
Job Description
Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking a data-driven Senior Manager of In-App Marketing on our Retail Bank Marketing Team to further the evolution of our marketing strategy, capability and execution. The ideal candidate is a seasoned leader with experience in creating and managing personalization strategies at scale, helping the Bank connect the right message with the right customer, turning our first party data into a competitive advantage. Reporting into the Bank's Director of Digital Marketing, the Senior Manager of In-App Marketing is a key member of the Bank's Integrated Marketing team, and will lead an in-house team of high-performing marketers dedicated to marketing within our Capital One mobile apps to reach customers, cross-sell new products, drive new account generation and deepen customer engagement.
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In addition to campaign ownership, you will be a key contributor to developing our overarching channel strategy and long term vision & roadmap. You will work with our Product and Technology partners to understand their roadmaps, and will work with Channel Strategy and Bank Marketing leadership to identify opportunities for channel innovation and drive that agenda forward.
The ideal candidate will have experience managing product marketing campaigns within short-form channels - developing campaign intent, test & learn strategy development, creative development, customer journey mapping & orchestration, stakeholder socialization & communication, and performance tracking & optimization.
To be successful in this role, the ideal candidate will be comfortable working within ambiguity and navigating an ever-changing business landscape. The ideal candidate will have a keen eye for data & analytics and experience delivering thoughtful, data-driven strategic recommendations to partners and leaders.
If you are energized by transforming the banking industry with a human-centric approach, improving customer outreach, influencing branding, growing as a marketer, and driving business results, this is the role for you.
Responsibilities:
- Own the Bank's In-App strategy, development, execution and performance, leveraging first party data and our world-class MarTech stack to deliver business goals
- Own development, execution, monitoring and optimization of marketing strategies within our Capital One owned applications
- Act as a strong, confident, and visionary team lead, with the capability to translate strategy into action for direct reports
- Lead our marketing personalization strategy in partnership with the broader marketing, Data & Market teams.
- Lead, develop and build a high performing team
- Work with other channel strategy leads and broader Marketing organization to coordinate campaigns and customer journeys across multiple channels in an integrated way
- Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements
- Keep pace with Bank & Enterprise Product & Technology enhancements to identify opportunities for channel innovation & optimization
- Manage stakeholder communications and expectations throughout the campaign lifecycle
- Recommend new testing opportunities to inform audience & optimization and drive business growth in an efficient & profitable manner
- Influence and gain buy in from senior leaders on new, innovative marketing initiatives
- Lead the program's evolution by enhancing BAU (business as usual) and trigger campaigns, customer journeys, segmentation capabilities
- Advance our channel optimizations by improving analytics and testing capabilities, measurement/KPI (Key Performance Indicator)/metrics framework and reporting suites
- Partner with our Martech team to shape the personalization and customer journey roadmap
- Partner with our creative team to optimize creative assets
- Collaborate with cross-functional partners to design multi-channel lifecycle journeys
Ideal candidate will have the following skills:
- Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy
- Able to partner effectively with cross-functional teams across a large organization, work autonomously, and navigate ambiguity
- Strong understanding of how to map out a customer journey and build a strategy around that
- Able to effectively influence both peers and senior leadership
- Passion for data and using analytics to tell stories and make decisions
- Highly effective communicator and storyteller, both written and verbal
- Able to balance "big picture," long-term strategic thinking with detailed day-to-day campaign management
- Thrives in an ever-changing business environment
- Resourceful, innovative, and creative thinker
- Superior problem-solving skills combined with team facilitation skills with ability to frame issues effectively for the executive audience
- Strong decision making, influencing/consensus building and analytical skills with clear understanding of impact on business goals
- Ability to develop and present data-driven recommendations successfully, promote items persuasively, and shape the opinions of others
- Strong leadership, team building, interpersonal and above-average communication skills
- Ability to maintain a service-oriented team culture and mindset, that delivers consistent and high quality work
- Ability to identify and translate goals and objectives into strategies, plans and tactics
Basic Qualifications:
- Bachelor's degree or military experience
- At least 8 years experience in product marketing
- At least 8 years experience planning, executing and analyzing marketing programs
- At least 8 years of experience in Business to Consumer direct response marketing
- At least 8 years of experience in interpreting marketing program results, identifying cause & effect trends in executions and adapting best practices into future campaigns
- At least 4 years of leadership experience in building and managing teams
Preferred Qualifications:
- Master's degree
- 10+ years of experience in Direct Marketing and Brand Management in a Business to Consumer (B2C) environment
- Experience engaging and influencing cross-functional working partnerships in a global organization with a range of senior stakeholders and different needs
- Salesforce Marketing Cloud Experience
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing
Richmond, VA: $155,300 - $177,200 for Sr. Manager, Marketing
Wilmington, DE: $155,300 - $177,200 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).