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Principal Associate, CreditWise Marketing Acquisitions

AT Capital One
Capital One

Principal Associate, CreditWise Marketing Acquisitions

McLean, VA

Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, CreditWise Marketing Acquisitions

Principal Associate, CreditWise Marketing Acquisitions

Capital One, one of Fortune Magazine's "100 Best Companies to Work For," is looking for a strategic, collaborative Principal Associate to join our CreditWise Marketing team. In this role, you will be responsible for managing the development and execution of marketing and creative strategies for the CreditWise business specific to Acquisitions. This role has multiple channels and will require the ability to collaborate on overall marketing planning, including testing, with both internal and external teams.

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This role is hybrid meaning associates typically spend about half their time (2-3 days per week) in-person at one of our offices listed on this job posting. Monday and Fridays are enterprise- wide virtual work days. Tuesday, Wednesday and Thursdayare in-person days for associates to spend time together working in our beautifully-designed team areas.

Responsibilities:

  • Drive strategic marketing for CreditWise Marketing Acquisitions
  • Accountable to enrollment volume key result as part of the larger CreditWise business objectives
  • Set roadmap and agendas for acquisitions across channels both Paid (Demand Gen, SEM, etc.) and Internal (SEO, Email, Site etc.)
  • Define testing agendas for Marketing Acquisitions across channels (current and new), audiences, and creatives
  • Key stakeholder for Paid channels for external and internal agency, building and growing relationships
  • Understand end to end enrollment experience and how that influences testing, enrollment volumes, and long term costs to acquire
  • Partner with Product, Business Analytics, and Affiliates to drive acquisitions roadmap
  • Build creative briefs and partner closely with our Brand Creative and Design partners to execute a cohesive look and feel across our acquisitions touchpoints
  • Build synergies with Customer Management

The Ideal Candidate:

  • Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
  • Has 4+ year of marketing acquisitions experience via Paid (SEM, Demand Gen, Meta, etc.) and Organic (SEO, Email, Site)
  • Is an analytical thinker, quick to pivot and make decisions based in data
  • Likes thinking outside the box to search for new testing opportunities
  • Can see the value in the end to end product experience vs. working in a silo
  • Thrives on collaboration, the opportunity to build in white space and the drive for results.
  • Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.
  • Is a skilled relationship-builder who can create strong, high-leverage internal networks.
  • Has a passion for leveraging data, metrics and insights to drive results and learnings, specifically in digital channels.
  • Possesses strong communication and influence skills: verbal and written.

Basic Qualifications:

  • Bachelor's Degree or Military Experience
  • At least 3 years of marketing experience in acquisitions or ecommerce
  • At least 3 years of multi-channel digital marketing experience
  • At least 3 years experience planning, executing and analyzing marketing programs
  • At least 3 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications:

  • At least 2 years in the financial services industry.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you require an accommodation to apply for a job or to perform a job, please contact Capital One

Recruiting at 1-800-304-9102 or RecruitingAccommodation@capitalone.com.

All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Client-provided location(s): McLean, VA, USA
Job ID: capital-R199081
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • On-Site Gym
    • Pet Insurance
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
    • Profit Sharing
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Founder led

Company Videos

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