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Commercial Manager Advertising - EMEA Display Advertising / Travel Media

AT Booking.com
Booking.com

Commercial Manager Advertising - EMEA Display Advertising / Travel Media

Amsterdam, Netherlands

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

The Commercial Manager Display EMEA will be responsible for overseeing the growth of Booking.com's Travel Media Network across the EMEA region, focusing on driving both on-site and off-site display advertising solutions. This role involves managing a high-performing sales team, coordinating the sales process, and ensuring the seamless execution of advertising strategies. The ideal candidate will have a strong background in digital media, travel, and ad sales, coupled with the ability to lead a team, streamline operations, and drive commercial success. The role reports into the Sr Commercial Manager Advertising, based in Amsterdam. If you're passionate about managing teams, optimizing sales processes, and delivering impactful advertising solutions, this is the role for you!

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Key Responsibilities:

  • Leadership & Team Management: Lead and manage the EMEA display advertising sales team, providing direction, mentorship, and performance management to ensure the achievement of sales targets. Oversee team workflows, prioritize initiatives, and ensure smooth coordination across departments.
  • Sales Process Coordination: Develop and implement efficient sales processes to streamline interactions between clients, sales teams, account management, and ad operations. Ensure timely and successful execution of all client campaigns by coordinating resources and maintaining strong interdepartmental communication.
  • Drive Sales Growth: Manage the overall sales pipeline and forecasting across the EMEA region, ensuring the team meets and exceeds quarterly sales targets for both on-site and off-site display advertising. Facilitate the development of new business opportunities and maintain high lead generation.
  • Client Relationships: Oversee the team's client relationships, focusing on building and maintaining long-term partnerships with top travel and hospitality brands. Ensure the delivery of personalized, data-driven advertising solutions that meet clients' objectives and enhance ROI.
  • Sales Strategy & Planning: Collaborate with senior management to define the EMEA sales strategy, set team objectives, and establish account management best practices. Ensure that high-value clients have clear account plans, including periodic business and performance reviews.
  • Collaboration & Cross-functional Coordination: Work closely with internal teams, including Account Management, Ad Operations, and Marketing, to ensure the seamless delivery of campaigns. Foster a collaborative culture within the team, encouraging the sharing of insights and strategies to drive growth.
  • CRM and Reporting: Oversee the team's use of CRM tools to manage client accounts, ensuring accurate data entry, and providing regular performance updates to senior management. Lead efforts to optimize the CRM process, ensuring transparency and accountability within the team.
  • Internal Education and Representation: Spearhead internal education initiatives on advertising solutions, conducting regular training sessions for the wider team. Represent Booking Display Advertising at partner-facing events, industry conferences, and client meetings, ensuring alignment with broader company objectives.
  • Travel: Willingness to travel for client meetings, industry events, and conferences within the EMEA region.

Required Qualifications & Skills:

Experience:

  • 8+ years in digital media sales, with a focus on display advertising and a preference for experience in the travel or hospitality industry.
  • Proven success in managing and leading high-performing sales teams.

Technical Expertise:

  • Strong understanding of digital advertising formats (e.g., Display, Mobile, Native, Programmatic, Social, Data-driven marketing).
  • Proficiency in CRM platforms (e.g., Salesforce) and analytical tools (e.g., Excel).

Leadership & Strategy:

  • Demonstrated ability to develop and execute sales strategies, drive revenue growth, and maintain long-term client partnerships.
  • Experience in streamlining sales processes and managing cross-functional coordination.

Communication:

  • Excellent verbal and written communication skills, with the ability to present to senior stakeholders and manage client relationships.
  • Multilingual abilities, especially in Spanish or other EMEA languages, are a strong advantage.

Benefits & Perks - Global Impact, Personal Relevance:

Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

  • Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
  • Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
  • Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Diversity, Equity and Inclusion (DEI) at Booking.com:

Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

  • Let's go places together: How we Hire
  • This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Client-provided location(s): Amsterdam, Netherlands
Job ID: booking-14558
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • Fitness Subsidies
    • Dental Insurance
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Adoption Leave
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Family Support Resources
    • Return-to-Work Program
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Volunteer Time Off
    • Summer Fridays
  • Financial and Retirement

    • Pension
    • Company Equity
    • Performance Bonus
    • Relocation Assistance
    • Stock Purchase Program
  • Professional Development

    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Work Visa Sponsorship
    • Learning and Development Stipend
    • Professional Coaching
    • Shadowing Opportunities
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Unconscious Bias Training