About Us:
Booking.com for Business is a dedicated business travel management platform where 100,000's of small and mid sized companies get the choice, ease and rewards of Booking.com, plus additional business travel management features and benefits that help companies to go further, faster.
Role Description:
Do you thrive in a fast-paced environment? Are you a passionate B2B performance marketing professional, always thinking about ways to increase impact? Are you a real team player and ready for a new adventure to help us grow in the world of business travel? Then come join our international growing team with big ambitions at Booking.com for Business!
As B2B Performance Marketing Specialist, you are responsible to scale our performance marketing efforts and drive the acquisition of small to mid-sized companies for our award-winning business travel platform, helping to meet their needs.
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You are a relentless, data-driven, and experimental growth marketer who constantly analyzes data to optimize ROI-positive campaigns, eliminate underperforming ones, and develop new campaign strategies to scale.
If that sounds like you then we should talk!
Key Job Responsibilities and Duties:
- Manage and optimize paid marketing campaigns, collaborating closely with peers, internal stakeholders and external agencies to drive performance.
- Collect, analyze, and interpret data from customers, campaigns and business KPIs to optimize paid acquisition strategies for growth.
- Propose, plan, and implement paid campaigns, such as paid search and retargeting, and ensuring alignment with business objectives.
- Proactively manage paid channels to meet or exceed agreed-upon targets.
- Continuously optimize campaigns through experimentation, formulating hypotheses, testing, and documenting results and learnings.
- Regularly report performance metrics to leadership, offering actionable insights for ongoing campaign refinement and business growth.
Qualifications & Skills:
- Over 3 years of experience in online growth marketing, managing large-scale campaigns across multiple regions and languages via various paid channels, including Google Ads and Microsoft Ads.
- Strong expertise in bidding strategies, campaign setup, performance monitoring, and measurement.
- Hands-on experience in building and optimizing campaigns across various platforms that include Google Ads, Microsoft Bing Ads.
- Experience with tracking setup, Google Tag Manager, and feeding data to algorithms such as conversions for campaign optimization.
- Strong analytical mindset with a focus on data-driven decision-making key performance indicators to drive campaign improvements, with proficiency in using analytics tools such as Google Analytics (GA4) to extract
- Understanding of AI-driven tools and strategies to enhance PPC campaign performance
- Fluency in English required, with additional language skills a plus, and experience in an international B2B SaaS environment is highly advantageous.
Benefits & Perks - Global Impact, Personal Relevance:
Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:
- Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
- Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
- Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
Diversity, Equity and Inclusion (DEI) at Booking.com:
Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Application Process:
- Let's go places together: How we Hire
- This role does not come with relocation assistance.
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
Pre-Employment Screening
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.