Director, Omnichannel Strategy, Medical Affairs

How will your role help us transform hope into reality?

Are you ready to lead the charge in transforming how we engage with our health care providers? Blueprint Medicines is seeking an innovative Director of Omnichannel Strategy to join our Medical Affairs team during an exciting period of tremendous growth. With our leading expertise in mast cell diseases, this role is critical in shifting to a customer-centric model in targeting and moving beyond a platform-focused approach. You will be instrumental in building and executing our omnichannel and digital strategy by leading the strategic planning, development, and execution of omnichannel scientific communications tactics and sponsored medical education initiatives for the Medical Affairs team. This role involves close collaboration across Medical Affairs, including Medical Directors, Scientific Communications & Publications, Field Medical, and Medical Operations as well as cross functional partners in commercial, corporate communications, and program management.

With a pipeline full of promising developments, your expertise will also help us prepare for the future. Currently reporting to the SVP, Medical Affairs, you will have the opportunity to shape and define the omnichannel medical landscape at Blueprint Medicines, setting new standards for customer engagement and experience.

 

What will you do?

Set and Build Omnichannel Strategy:

• Develop and execute a comprehensive medical omnichannel engagement strategy that aligns with Medical Affairs goals that integrate personal and non-personal touchpoints across the HCP journey
• Develops systems, procedures, and processes to optimize Medical Affairs omnichannel engagement including utilization of data to analyze and measure the effectiveness of medical omnichannel engagement efforts
• Oversee external vendors who support omnichannel tactics
• Liaison to medical education vendors for sponsored medical content/digital amplification of Blueprint data
• Maintain awareness of competitive digital landscape and digital opinion leaders, including evaluation of trends that can be used to drive tactics and best practices
• Ensure all omnichannel and medical education initiatives adhere to governance, legal, compliance, and regulatory standards
• Support execution of traditional publication tactics (e.g., manuscripts, abstracts, posters, oral presentations) and medical content as needed

 Customer Experience Optimization:

• Develop specific customer experience activation and channel strategies across digital (web & media), peer-to-peer programming, events, and field interactions
• Ensure the customer experience is optimized for key stakeholders by leading engagement content mapping for customer segments

Data-Driven Decision Making:

• Collaborate with Digital Operations to define KPIs and analytics, establish testing plans, and drive continuous improvement
• Analyze and interpret data to provide actionable insights and recommendations for optimizing omnichannel strategies

Content Development and Consistency:

• Develop content mapping and work with medical and other teams (i.e. marketing) to ensure the right materials and messaging are created
• Ensure content consistency and alignment with medical affairs objectives and customer needs across all channels.

Training and Support:

• Provide training and support to internal teams on omnichannel strategies and tools.
• Stay current with industry trends and best practices in omnichannel marketing and customer experience.

Budget and Resource Management:

• Manage budgets and resources effectively to maximize ROI on omnichannel initiatives.

 

What minimum qualifications do we require? 

• 7+ years’ relevant experience in the Biotech or Pharmaceutical industry
•  MD, PhD, PharmD, or equivalent terminal degree in a relevant scientific or healthcare discipline required

 

What additional qualifications will make you a stronger candidate?

• Rare disease, allergy/immunology, or oncology preferred
• Experience leading omnichannel and digital tactics and familiarity with omnichannel and medical education platforms (e.g., Doximity, Medscape, Onc Live, TrendMd)
• Strong scientific knowledge with the ability to clearly articulate complex scientific concepts
• Strong planning and organizational skills to prioritize projects.
• Strong graphics and creative skills
• Experience with medical content management systems (e.g., Veeva Vault)
• Good interpersonal skills and ability to interact effectively as part of a multidisciplinary team
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent communication and interpersonal skills
• Ability to work with cross-functional teams in the development and delivery of medical strategic imperatives
• Strategic thinker with a passion for customer-centric medical education
• Strong organizational skills and attention to detail
• Ability to adapt to a fast-paced and dynamic work environment
• Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism

 

Why Blueprint?

At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action, we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights, which drives our success.

This is the place where the extraordinary becomes reality, and you could be part of it.

Patients are waiting. Are you ready to make the leap?

 

Equity, Diversity, Inclusion and Affirmative Action

At Blueprint Medicines, we foster a culture of equity, diversity and inclusion.  A proud Equal Employment Opportunity and Affirmative Action employer, we consider all qualified applicants without regard to race, color, sex, gender identity or expression, sexual orientation, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, or any other characteristic protected under applicable law.  We are also an E-Verify Employer.  We will make reasonable accommodations, absent undue hardship, for qualified individuals with known disabilities. If you are an individual with a disability in need of an accommodation with the application or recruiting process, please reach out to TotalRewards@blueprintmedicines.com. 

For more information, please see our EEO-AA Policy Statement, the E-Verify Participation Poster, the Right to Work Poster, and/or the EEO Know Your Rights Poster, as well as our Pay Transparency Statement. 

 

Blueprint Medicines is a global, fully integrated biopharmaceutical company that invents life-changing medicines. We seek to alleviate human suffering by solving important medical problems in two core focus areas: allergy/inflammation and oncology/hematology. Our approach begins by targeting the root causes of disease, using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a proven track record of success with two approved medicines, including bringing our medicine to patients with systemic mastocytosis (SM) in the U.S. and Europe. Leveraging our established research, development, and commercial capability and infrastructure, we now aim to significantly scale our impact by advancing a broad pipeline of programs ranging from early science to advanced clinical trials in mast cell diseases including SM and chronic urticaria, breast cancer and other solid tumors.

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