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Analyst, Retirement Marketing

AT BlackRock
BlackRock

Analyst, Retirement Marketing

New York, NY

About this role

Your team:

The Marketing team at BlackRock is a dynamic, global function that plays a critical role in helping drive many of the firm's most urgent cross-functional initiatives. Together with our partners (both internal and external), we create the conditions that maximize business outcomes for the firm.

We specialize in a diverse range of functions to provide robust campaigns, advertising, communications, training, investment & educational material, and events, all supported by global centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.

The Retirement Marketing team is at the center of BlackRock's efforts to address America's retirement crisis. We deliver thought leadership and targeted campaigns to support the US Retirement business' commercial objectives and to amplify the firm's brand in retirement. We aim to be the industry's voice on retirement. We're a tight-knit group that is deeply committed to developing our talent.

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Your role and impact:

The Retirement Marketing Analyst will be a critical member of the Retirement Marketing Group, assisting with campaign planning, creation/deployment, and performance. Examples include:

  • Partner on campaign strategy and planning; maintaining project plans


  • Support campaign execution across web, email, organic, and paid media


  • Oversee content hygiene, working with content creators, to maintain compliance


  • Analyze marketing campaign metrics to generate performance reports and insights, providing regular updates to key stakeholders on retirement marketing efforts

This high-performing Analyst will collaborate closely within the Retirement Group and with partners across BlackRock to support a modern marketing approach for distribution with institutions, advisors and end investors.

The ideal candidate will be:

  • A pro project manager: able to juggle multiple things at once and keep others organized


  • Solutions-oriented: adaptable and imaginative when it comes to solving problems or bringing innovative new ideas to the table


  • Collaborative: a partner who can effectively project manage across multiple departments


  • Forward-thinking: always looking to learn about the next new thing, and willing to roll up your sleeves and dive in to experiment with innovative new ideas.

Key criteria:

  • 1+ years of experience in integrated / campaign marketing with a focus on financial services or retirement industry preferred.


  • Strong analytical skills and proficiency in data-driven decision-making.


  • Experience with marketing automation tools and content management systems (e.g. Adobe, JIRA, Airtable, etc.) nice to have


  • Excellent written and verbal communication skills


  • Proficient in Excel and PowerPoint

#EarlyCareers

For New York City only: The salary range for this position is $76,000 - $95,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person - aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

Client-provided location(s): New York, NY, USA
Job ID: blackrock-R245847
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Life Insurance
    • Mental Health Benefits
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Fitness Subsidies
  • Parental Benefits

    • Family Support Resources
    • Adoption Leave
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
  • Work Flexibility

    • Hybrid Work Opportunities
    • Flexible Work Hours
  • Office Life and Perks

    • Casual Dress
    • Commuter Benefits Program
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Unlimited Paid Time Off
    • Volunteer Time Off
    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Stock Purchase Program
    • Financial Counseling
    • 401(K)
    • Company Equity
    • Performance Bonus
  • Professional Development

    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Tuition Reimbursement
    • Lunch and Learns
  • Diversity and Inclusion

    • Founder led
    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program

Company Videos

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