Digital / Multichannel Manager

Job Description

About This Role: 

The Digital / Multichannel Manager is responsible for local consulting, planning and execution of programs that enhance our overall digital / multichannel customer engagement strategy and focuses on the multiple sclerosis (MS) and additionally on other areas/franchises. He/she is responsible for the successful adoption and orchestration of existing channels and creation of new (digital) channels to communicate with Biogen’s MS stakeholders.He/she is fully responsible for cross functionally adopting country initiatives and creating, aligning and implementing new local digital initiatives in the Polish market as a project lead. Additionally, he/she regularly provides feedback to the local and the global team to accelerate the adoption of multichannel/digital best practices across global brand teams and markets. This individual closely collaborates with specialized agencies to implement digital projects, for MS and other areas, independently. He/she creates a sustainable operating model and reusable processes between different functions.

He/she also acts as an internal subject matter expert and drives transformation based on this foundational execution excellence and a strong mix of multichannel/digital activities.
He/she is also responsible for the initial setup of KPIs and metrics for each project along the global / local MCE KPI framework. Further he/she creates monthly business reporting and recommendations based on the local MCE business reporting standards.

What You’ll Do:

• Orchestrate the creation and rollout of multichannel and digital innovation projects.
• Integrate stakeholders, content & design creatives, and developers to produce cohesive digital content.
• Ensure the timely delivery of end products within budget and at the highest quality.
• Develop, implement, and manage new and existing multichannel/digital programs and initiatives.
• Manage communications with internal teams and external vendors, ensuring alignment with budgets and schedules.
• Collaborate with brand, sales, medical, and IT teams to expand multichannel customer engagement.
• Update and execute a local multichannel/digital strategy in alignment with the Commercial Team.
• Generate and analyze KPI reports, provide actionable insights and recommendations.
• Cooperate with the global MCE team in developing and executing emerging multichannel/digital projects.
• Perform additional duties as required and adapt to changing business needs.

Who You Are: 

You are a visionary in the digital landscape, holding a Bachelor's degree in Marketing or Digital Marketing, with additional qualifications in Project Management (e.g., PMI, Prince, Scrum). You have over two years of experience leading digital and/or multichannel projects. Your tech-savviness and profound understanding of technology's role in business objectives set you apart. You are an outstanding communicator, adept at empathizing with various stakeholders and ensuring smooth collaboration. You possess knowledge of SEO, analytics tools like Google Analytics, and are familiar with Content Management Systems, such as Adobe Experience Manager. Your background in Pharma or Healthcare is a strong asset. You are a self-starter, thrive in cross-functional and international environments, and are willing to travel as needed.

This role is in hybrid work model. Please note that this role requires a candidate to be a holder of work permit & residency in Poland.

Qualifications

Required Skills:

• Bachelor's Degree in Marketing, Digital Marketing, or a related field.
• Knowledge of project management methodologies (e.g., PMI, PRINCE2, Scrum).
• Minimum of 2 years' experience as a project manager for digital/multichannel projects.
• Ensure sensitivity, adherence to industry regulations, and company standards.
• Foster collaboration and effective communication with all team members.
• In-depth understanding of how technology can help achieve business goals.
• Excellent communication skills for effective collaboration with diverse teams.
• Understanding of SEO and familiarity with analytics tools like Google Analytics.
• Experience with Content Management Systems, particularly Adobe Experience Manager.
• Preferred experience in Pharma or Healthcare sectors.
• Solid technical background to address accessibility and compatibility issues.
• Exceptional organizational, time management, and team management skills.
• Experience managing multiple projects, including international ones.
• Willingness to travel occasionally.
• Self-motivated with the ability to thrive in cross-cultural environments.

Preferred Skills:

• Advanced degree in a relevant discipline.
• Additional certifications in digital marketing or related fields.
• Proven track record in leading successful digital transformation initiatives.

Additional Information

About Biogen Poland:

Our Warsaw office is a complex hub for local, regional and global roles. Regardless our role and reporting line we’re driven every day by our unique purpose, working passionately to change the lives of patients affected by rare and devastating diseases. This is what gives us pride, inspires us and gives us fuel to push the boundaries of innovation. We represent over 30 nationalities and celebrate the strength that comes from differences in backgrounds, experiences, and perspectives. This commitment to fostering a supportive and inclusive workplace earned us a Great Place to Work Certificate and  Best Places to Work Awards for 4 consecutive years in Poland and Europe. If our mission resonates with your heart and career aspirations, we’re inviting you to join our team

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.