Associate Director, Marketing - Neuropsychiatry

Job Description

About This Role: 

As an Associate Director of Marketing in Neuropsychiatry, you will serve as a pivotal leader within our dynamic US Marketing Team. This role is designed to enhance the customer experience for healthcare providers (HCPs), patients, and other stakeholders involved in the postpartum depression care continuum. Your mission will be to create and implement innovative and effective marketing strategies to streamline the diagnosis and treatment process, ensuring seamless integration across HCP, consumer, and market access teams. You will analyze insights to refine the customer experience and adjust strategies, accordingly, ensuring our initiatives resonate effectively to address education, reimbursement and product acquisition needs. Your contributions will be key in shaping our neuropsychiatry offerings, ultimately improving patient care and outcomes within a complex healthcare ecosystem.

What You’ll Do:

• Lead content development and innovative marketing initiatives to improve the customer journey for postpartum depression diagnosis and treatment with focus on reimbursement and fulfillment process materials.
• Design and implement strategies that facilitate a coordinated approach to patient care involving various stakeholders within Women’s Health/Maternal Mental Health.
• Engage in comprehensive analysis to gauge the effectiveness of customer experience initiatives and adapt as needed.
• Foster strong relationships with cross-functional partners, agencies, and alliance partners to align on impactful initiatives.
• Develop and disseminate educational, access resources and innovative solutions, ensuring consistency with overall strategy.
• Guide materials through internal review processes, ensuring regulatory and legal compliance.
• Oversee budget management, including coordination with finance and cross-functional teams.
• Regularly review performance metrics, influencing long-term strategy and demonstrating leadership in decision-making.
• Incorporate reimbursement education and solutions into marketing strategies.
• Maintain a deep understanding of the healthcare ecosystem, including health practice stakeholder interactions and product acquisition processes.

Who You Are: You are a visionary with a firm grasp on the healthcare landscape, especially in the realm of women's health and specialty product access. Your influence extends beyond formal authority, and you execute initiatives with precision. Collaboration is second nature to you, and you're always eager to learn and innovate. With a patient-centric mindset, you're driven by a commitment to enhance the lives of those we serve.

*This is a hybrid role based out of our Cambridge, MA office 

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Qualifications

Required Skills:

• Bachelor's degree (MBA preferred).
• 7+ years of commercial experience in pharma or biotech, with at least 3+ years in marketing.
• Proven track record of delivering results in a dynamic environment.
• Strong communication, coordination, and interpersonal skills.
• Ability to manage multiple projects, cross-functional teams, and influence without authority.

Preferred Skills:

• Background in Women's Health, Neurology, Psychiatry, or Specialty markets.
• Experience with alliance partnerships and product launches.
• Market Access, Field Sales or direct customer interaction experience.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.