Associate Director, HCP Marketing - SMA

Job Description

About This Role

The Associate Director, US SMA HCP Marketing, will be a critical role and visible leader within the US Spinal Muscular Atrophy (SMA) Marketing Team, part of the Biogen Rare Diseases Organization. Reporting to the US SMA Brand Lead, this position will focus on professional promotion and is responsible for shaping the HCP marketing strategy across multiple channels, including personal, non-personal, media, peer-to-peer and congress engagements. Overseeing campaign development, messaging, and field team rollout, this role will drive professional education in a competitive environment and evolving SMA market.

What You’ll Do

• Work cross-functionally to solicit input to develop the Annual Brand Plan, HCP Engagement Plan and support the budget allocation process; identify expert external partners to execute key solutions to enhance HCP education; and lead key LCM and launch initiatives
• Partner with the Field, TLL and Commercial & Market Insights to develop a prioritized customer segmentation, and align marketing messages, tactics and resources against HCP segments; develop decision support tools for Field team use and work closely with the Field / Training to ensure alignment
• Develop innovative omnichannel HCP engagement tactics to amplify Field team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact

• Manage multiple agencies, including creative, AOR, media, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings
• Deep experience in leading the successful development and creation of HCP marketing content that simply and concisely communicates complex, scientifically nuanced concepts (including CFL data) through PRC process; oversees the pull through across multiple tactical modalities (web, iVA, RTE, HQ email, media, etc.)
• Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, Market Access, Commercial & Market Insights, Medical, TLL, Field, Global, and others, as appropriate
• Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environment
• Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
• Posses excellent communication skills that lead to proactive, clear internal and cross-collaboration communication
• Mentor another member of the SMA HCP Marketing Team

Who You Are

You are deeply, passionate about rare disease, marketing, and making an impact. Inquisitive by nature, you enjoy thinking outside of the box and look for opportunities to push the organization in to the future. You thrive in a fast-paced, dynamic environment.

The ideal candidate has experience developing compelling campaigns and HCP messaging, a bold vision of how to execute educational activities across digital channels, and is forward thinking about the future of HCP interactions. Additionally, this role would work closely with the field teams to ensure alignment in strategies and tactic.

*This role is Hybrid based out of Cambridge, MA and requires 3 days a week onsite

Qualifications

•    7+ years of broad commercial experience, within those, 5+ years of marketing or marketing adjacent experience
•    Minimum of 3 years biotech/pharma experience, rare disease preferred
•    Vendor/agency management, including assessments and RFP decisions
•    Ability to analyze data and insight to create compelling messages
•    Must exhibit leadership skills and have an ability to influence without authority
•    Self-starter who functions well both independently and within a team

Education
•    Bachelor's degree required; MBA preferred

Preferred Skills
•    Rare Disease, or Neurology a plus

Additional Information

The base salary range for this position is $161,000 - $222,000. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:

· Medical, Dental, Vision, & Life insurances

· Fitness & Wellness programs including a fitness reimbursement

· Short- and Long-Term Disability insurance

· A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)

· Up to 12 company paid holidays + 3 paid days off for Personal Significance

· 80 hours of sick time per calendar year

· Paid Maternity and Parental Leave benefit

· 401(k) program participation with company matched contributions

· Employee stock purchase plan

· Tuition reimbursement of up to $10,000 per calendar year

· Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.