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Senior Content Strategist - Digital Events

AT BILL
BILL

Senior Content Strategist - Digital Events

Gunnison, CO

Innovate with purpose

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses-from startups to established brands-make smarter decisions and gain control of their operations. And we don't stop there: we're creating the future of financial automation so businesses can spend more time on what matters.

Working here means you become part of a vision-driven team that's ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity-and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or working remotely, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.

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At BILL, we listen, learn, and lead-fostering collaboration and a drive for continuous growth. We're committed to building a diverse and inclusive workplace that values each person's unique skills and experiences. Even if you don't meet every requirement, we'd love to hear from you-you might be just what we're looking for, whether in this role or another.

✨ Let's give businesses more time for what matters.

Make your impact within a rapidly growing Fintech Company

We are seeking a highly motivated and creative Sr. Content Strategist - Digital Events to join our Growth Marketing team. This role is pivotal in shaping the content strategy and execution for our digital events. The ideal candidate will be responsible for building event agendas, programming content, and crafting engaging session material that resonates with our target audiences. You will also source and coordinate guest speakers, ensuring that each event delivers exceptional value to attendees.

In addition to event planning and content creation, you will play a key role in developing strategies for post-event promotion and engagement, with the goal of driving registrations and attendance, increasing audience engagement, and contributing to the revenue pipeline with high-quality leads. You will work closely with cross-functional teams, including demand generation, brand, design, customer community, corporate communications, and accounting channel partners, to ensure a cohesive and impactful event experience.

List of Responsibilities/Duties:
  • Event content strategy & programming:
    • Develop and execute the content strategy for digital events based on target audience and event goals.
    • Build and manage event agendas, ensuring alignment with overall business objectives and audience interests
    • Create compelling session content that drives engagement and delivers value to attendees
    • Source and collaborate with guest speakers, ensuring diverse and high-quality contributions to each event
    • Drive event attendance by strategically planning event topics that resonate with target audiences and align with industry trends
  • Post-event strategy & engagement:
    • Design and implement strategies for post-event content promotion and attendee engagement
    • Collaborate with marketing and sales teams to ensure post-event content is leveraged effectively to generate leads and drive revenue
    • Analyze event performance data to refine and improve future event strategies
  • Cross-functional collaboration:
    • Partner with demand generation, brand, design, and accounting channel partners to ensure seamless execution of event content and promotion
    • Work closely with the Director of Content Marketing to align event content with broader marketing initiatives and business goals
  • Design effective and innovative digital content strategies while setting and tracking short-term goals and KPIs
  • Build an understanding of BILL's SMB audience personas, segments, and verticals, and the prospects who will engage with our content
  • Execute on robust content and event calendars and production schedules
We'd love to chat if you have:
  • 6-8 years of experience in content strategy, event programming, or a related field, with a focus on digital events
  • Proven track record of creating and executing successful content strategies for digital events
  • Experience in sourcing and managing guest speakers for webinars or similar events
  • Excellent project management and organizational skills, with the ability to manage multiple events simultaneously
  • Exceptional writing, editing, and communication skills
  • Ability to analyze data and metrics to inform content decisions and strategies
  • A collaborative team player with strong interpersonal skills
  • Ability to work in a fast-paced environment and adapt to changing priorities
  • Familiarity with marketing tools and platforms (e.g., Salesforce, Marketo, Goldcast) is a plus
  • Understanding of B2B marketing process and content benefits
  • Bachelor's degree in marketing, communications, or related field
The estimated salary range for this role is noted below for our San Jose based role. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

San Jose pay range

$118,600-$148,200 USD

The estimated base salary range for this role is noted below for our office location in Draper, UT. Additionally, this role is eligible to participate in BILL's bonus and equity plan. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

Draper UT pay range

$100,800-$126,000 USD

Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed below. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits. The estimated salary ranges noted below roles in the specific geographic zones

Zone 1- San Francisco Bay Area CA (includes HQ), New York City, Seattle

$118,600-$148,200 USD

Zone 2- CA (Non San Francisco Bay Area), Austin TX, Massachusetts

$106,700-$133,400 USD

Zone 3 -Utah (includes Utah office), Houston TX (office), Florida, North Carolina

$100,800-$126,000 USD

What's in it for you?

Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn't only experienced by our customers, but by our employees as well.

Here is a preview of some of the amazing benefits here at BILL:
  • 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
  • HSA & FSA accounts
  • Life Insurance, Long & Short-term disability coverage
  • Employee Assistance Program (EAP)
  • 11+ Observed holidays and wellness days and flexible time off
  • Employee Stock Purchase Program with employee discounts
  • Wellness & Fitness initiatives
  • Employee recognition and referral programs
  • And much more
Don't believe us? Check out our culture, benefits, and teams on our career site, LinkedIn Life, or YouTube pages.

BILL is an Equal Opportunity Employer that values diversity and inclusion. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture.

We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com.

Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants.

Client-provided location(s): United States
Job ID: BILL-5412874004
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • On-Site Gym
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
    • Work-From-Home Stipend
  • Office Life and Perks

    • Casual Dress
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Company Equity
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)