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Our vision for Integrated Diagnostic Solutions at BD
Comprises our microbiology, specimen management, point of care and molecular diagnostics businesses. We are focused on developing and delivering transformative, end-to-end solutions, ensuring our customers' success in achieving improved laboratory performance and impacting clinical outcomes.

SUMMARY
The Vice President/General Manager Integrated Diagnostic Solutions EMEA ("VP/GM") is a supervisory role reporting directly to the EVP, President EMEA. This role is responsible for leading, developing and implementing Marketing, Sales, and Support strategies for the Integrated Diagnostic Solutions (IDS) Business Unit for the EMEA market, ($1B) in revenue.

Responsibilities will include setting and executing the three-year strategic, operational and financial plan for the IDS Business Unit, setting ambitious financial targets and achieving profitable growth, above market growth, conducting new market / opportunity analysis and building and engaging a highly effective team. The VP/GM will be a member of the EMEA Leadership Team and of the WW (Specimen Management, Diagnostic Solutions) Leadership Teams.

Job Description

Key Responsibilities

• Develop or maintain a solid understanding of the EMEA market, including the Specimen Management and Diagnostic Solutions markets, current environment as well as future trends and its competitive landscape.

• Develop a strategic understanding / relationships with key customers. Effectively engage network of key influencers to drive strategic health care policy directions

• Develop the three (3) year strategic, operating and financial plan for the EMEA business that identifies and executes against new growth opportunities.

• Execute the annual operating plan including meeting sales, GP, expense and working capital metrics.

• Work with global business leaders to define new opportunities for entry into our product development funnel in defining the value proposition and in identifying areas of synergy.

• Partners with leaders across platforms, regions, R&D, manufacturing, quality, regulatory, and finance to understand, develop and implement the strategic agenda through operational planning, process development / implementation and implementation of key projects.

• Develop and implement the organizational capability plan in support of the strategy, creating a highly customer centric organization demonstrated via personal leadership.

• Work closely with peer regional VP/GMs to support country organizations to implement strategic priorities as defined under the regional Commercial Excellence program. Drive rigorous discipline in sales excellence and adherence to SFDC.

• Develop and maintain comprehensive sales and marketing reporting systems to track critical key business objectives in the area of sales, marketing, and operational results.

• Member of the EMEA Leadership Team and of the WW (Specimen Management, Diagnostic Solutions) Leadership Teams.

• Directly responsible for leading, managing, developing and motivating the performance of a EMEA Marketing Sr. Director, Commercial Excellence & Strategy Sr Director, Assoc Dir Business Process Excellence, and Business Manager Industrial Microbiology, co-leading dedicated Country Business Leaders / HUB BU directors.

• Determine/set and monitor regional product pricing corridors and policies for sales of the IDS Business Unit products in the EMEA market.

• Participate in the company's overall marketing and strategic planning programs for the IDS Business Unit, and perform oversight and decision-making functions over the following activities for the region, with support from Marketing Directors and Country Business Leaders, and in accordance with agreed business plans:

• Development of promotion campaigns.

• Development of marketing material.

• Establishing guidelines for accounts handling.

• Establishing guidelines for customer acceptance.

• Be aware of market conditions, pricing trends and the effectiveness of pricing actions; consult with process owner regarding all new and existing pricing plans to ensure regional pricing harmony and local competitiveness.

• As necessary, partner with all stakeholders in providing the appropriate services in terms of product portfolio management, product launch, communication, pricing, business development, etc.

• Identify acquisition targets in the region that can potentially have an immediate, visible impact on BD's profit margin and growth rate in the region.

• Build capabilities to enable business development in the region; and ensure business development is central to the long-term strategic process / ASR process for the business in the region.

Education

University bachelor's degree in business administration. MBA or equivalent business experience preferred.

Experiences

• Ten (10) years of increasingly responsible experience in Sales and Marketing, including a minimum of five (5) years of management experience. Preferably five (5) years relevant experience in the medical devices and capital equipment markets.

• Mastery of marketing, selling and new business development skills.

Knowledge and Skills

Preferred Knowledge and Experience

• Previous working experience with general management and P&L responsibility, either in global or regional business leadership role

• Strong track record of business / commercial success in a health care environment

• Experience in organizational change and change management

• Solid knowledge of European healthcare system, environment and its key stakeholders

• Experience and/or capability to collaborate effectively with external leaders and key influencers

• Working knowledge across multiple functional areas

• Experience in leading cross-sector initiatives

• Demonstrated skills in attracting talent, leading and motivating organizations

Required Leadership Capabilities and Competencies

Master most BD personal best leadership competency attributes in particular:

• Strong external and customer orientation

• Strong business acumen

• Strong personal credibility and integrity, foster a culture of constructive dialogue

• Translate strategic direction into execution - action orientation and drive for results

• Build coalitions of support behind his/her strategic direction

• Successfully drive change in matrix environment with multiple stakeholders

• Inspire and motivate peers and direct teams - build a strong regional team

• Attract, develop and export key talent

• Demonstrated ability to develop and lead high performing teams through times of change

• Customer focus - Proven ability to build senior level executive relationship in the clinical diagnostics segment, KOL's, adjacent industries and relevant trade federations at a country or European level.

• English language fluency required, multiple languages an asset.

Required Skills

Optional Skills

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Primary Work Location

CHE Eysins - Business Park Terre-Bonne

Additional Locations

Work Shift