Job Description Summary
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
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To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
Position Overview:
We are seeking a highly motivated and experienced Strategic Lead to develop and execute key marketing strategic and tactical plans for Diagnostic Solution (DS), Central, South Asia & Japan region, who is responsible for leading platform and Core business product development efforts from the strategic marketing and market development perspective to deliver the sales, growth and profitability budget targets; to establish and strengthen a strong competitive position to increase business and portfolio opportunities. This role is pivotal in advancing public health initiatives and ensuring the successful implementation and expansion, for example, TB and HPV screening programs across the region.
He/she should maintain close customer connection through market research activity and translate customer insights into product tactical plans. He/she will report on regional business performance, market environment and participate in product development programs; as well as local Marketing associates, and regional cross functional team resources including Finance, Regulatory, Medical and R&D partners as required.
This position is intended for a Director level; however, candidates with less experience but strong competencies and skill sets will be considered for an Associate Director level.
Key Responsibilities:
Business performance:
- Accountable for working with WW, Regional and Country marketing counterparts to develop and execute an AP regional strategy to ensure achievement of financial/ budget expectations.
- Monitor and evaluate program performance, making data-driven adjustments as necessary.
Program Leadership:
- Develop and execute strategic plans to implement the key national program
- Lead cross-functional teams to ensure program goals are met, including collaboration with healthcare providers, government agencies, and community organizations.
Stakeholder Engagement:
- Build and maintain strong relationships with key stakeholders, including public health officials, medical professionals, and advocacy groups.
- Represent the program at national and regional conferences, workshops, and meetings.
Training and Education:
- Develop and deliver training programs for healthcare providers
- Create educational materials and campaigns to raise awareness and importance of national screening program.
Data Management and Reporting:
- Oversee the collection, analysis, and reporting of program data to ensure compliance with regulatory requirements and to inform continuous improvement efforts.
- Prepare and present detailed reports on program outcomes to senior management and external stakeholders.
- Drive Digital Marketing and Omni-channel capabilities to create solution selling opportunities.
Budget and Resource Management:
- Manage program budgets, ensuring efficient use of resources and alignment with financial goals.
- Identify and secure funding opportunities to support program expansion and sustainability.
Key Competencies:
Marketing Knowledge
- Strong strategic planning and project management skills.
- Excellent communication and interpersonal skills.
- Proficiency in data analysis and reporting.
- Ability to work collaboratively with diverse teams and stakeholders.
- Demonstrates expertise in product lifecycle management, business strategy planning, comprehensive market assessment and financial justification/analysis using product line financial management tools.
Strategic Thinking
- Weighs pros and cons of alternative approaches to a situation and makes intelligent recommendations that consider multiple implications of the decision.
- Able to generate information used directly in demand models and marketing investment decisions, including competitive intelligence, market sizing, positioning, resource allocation.
- Understands customer and competitive environment, the brand position today and likely position in the future.
- Makes sound tradeoffs between alternative uses of resources.
Digital Marketing and Omnichannel
- Designs, Plans, execute all web based marketing, email, social media, advertising/events campaigns.
- Measures and reports performance to assess against goals of ROI and KPIs.
- Identifies trends & insights to optimize spend and performance.
- Identifies critical conversion points and drop off points and optimizes user funnels.
Communications
- Writes and delivers persuasive presentations tailored to their audience; chooses words carefully in any written or verbal communication
- Effective customer presentations - formal and informal including PowerPoint and / or overheads and/or use of flipcharts.
- Ability to work collaboratively with diverse teams and stakeholders
Drive for results
- Plays a critical role in key projects and/or initiatives, demonstrating an ability to establish and/or deliver objectives and timelines.
- Demonstrated ability to deliver against key objectives and timelines; executes projects on time and within budget
- Exhibits strong project management skills; leads projects in a manner that accounts for conflicting priorities in other functions
- Demonstrates the ability to determine multiple tasks involved in a project and prioritize their completion.
Action Oriented
- Effectively develops and executes project plans; comfortable balancing many projects at once; strong multi-tasking/ organizational skills
- High competitiveness within ethical and BD value boundaries and strong desire to win.
- Makes timely decisions; erroneous decisions may result in considerable expenditure of human capital and budgeted resource.
Qualifications and Experience:
Education:
- A minimum of a bachelor's degree in a relevant field such as Marketing, Business Administration, Public Health, Life Science or a related discipline
- An advanced degree such as an MBA is preferred.
Experience:
- Minimum of 5 years of experience in healthcare, business development, pharma, diagnostics, with a focus on public health, diagnostic, national health program or relevant cohort
- Minimum 10 year of experience in identifying market opportunities, market segmentation, competitive analysis, pricing strategy, market development and go to market models and strategies
- While the position is aimed at the Director level, we will also consider junior candidates with the appropriate competencies and skill sets for an Associate Director level.
- Proven track record of successfully leading large-scale health initiatives
- Entrepreneurial experience and supervisory experience are preferred
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate based on race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/career
Primary Work Location
SGP The Strategy
Additional Locations
Work Shift