Job Description Summary
The Senior Product Manager will develop the strategic and tactical initiatives for a key market segment on a global basis. Prepare three-year strategic plans for a market segment and annual marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Marketing department, takes an active role in day-to-day operations, and plays a lead role in the product development activity for product and/or market segment. Responsibilities may include leading and managing other marketing personnel.
Job Description
We arethe makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
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We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self.
Why join us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become amaker of possiblewith us!
We are offering more flexibility! This position can be either full time or part time based on need and individual agreement.
The Senior Product Manager will develop the strategic and tactical initiatives for a key market segment on a global basis. Prepare three-year strategic plans for a market segment and annual marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Marketing department, takes an active role in day-to-day operations, and plays a lead role in the product development activity for product and/or market segment. Responsibilities may include leading and managing other marketing personnel.
Key Job Responsibilities:
- Develop and implement strategic and tactical marketing plans. Responsible for long-term goals and objectives for the market segment.
- Define markets, identify market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, driven positioning, and market dynamics.
- Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.
- Identify new markets and portfolio expansion and optimization through various methodologies.
- Develop, implement, and lead market segment budget and expense.
- Create new product release plan and documents to include strategy, slides, video, driven positioning, pricing, promotion, and delivery. Develop sales training materials.
- Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
- Determine product prices that support product line profitability.
- Evaluate product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications.
- Create promotional materials, marketing programs, and sales tools.
- Develop annual product sales forecast based on procedure strategies, adoption rates, delivery alternatives, and corporate objectives.
- Work with professional education and sales training to create key customer visits and labs. Conduct new product training and sales force training.
- Support field sales organization on highly technical product inquiries; provide appropriate product information, including technical data and product availability information.
- Lead directly or indirectly marketing team to achieve product line goals and objectives
Required Qualifications:
- Bachelor's degree or equivalent experience
- Minimum seven years of business experience in marketing/sales or equivalent role
- Experience in healthcare or comparable industry
Preferred Qualifications:
- Development of medical devices from ideation to launch
- Strong Stakeholder Management
- Product life cycle management
- Product profitability management
- Forecasting and pricing
- Development of promotional materials
- Strong analytical and technical skills
- Demonstrated leadership, communication, partnership, and organizational skills
- Strategical mentality
Work Environment:
While performing the duties of this job, the employee may be in an open cubicle environment. Candidate must be able to work in a team-oriented, fast-paced environment. BD is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
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Primary Work Location
DEU Karlsruhe
Additional Locations
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