Job Description Summary

The US Senior Marketing Manager, Non-Acute Care Settings is responsible for driving US market growth and awareness of self-collection with health care providers and patients searching for a solution to access extended genotype HPV screening with the BD Onclarity™ assay. This role reports to the Director of Marketing - Non-Acute Care Settings and focuses on driving the emerging brand execution, market shaping and awareness of self-collection and ultimately expanding our market opportunity and reach with increased provider demand thrugh At-Home and/or Consumer channels for BD Onclarity™ through self-collection in the non-acute market segment. This role is critical to the success of the overall strength of the BD Onclarity™ value offer in maximizing our reach to providers and patients for the monumental healthcare challenge in increasing preventative HPV screening for women across many communities and socioeconomic settings.

• Leads and owns US execution and implementation plans of global brand strategy for Self-Collection, identifying and prioritizing key targets for growth at the US Region/Account based level through an incredibly strong customer-centric focus into the portfolio.
• Close collaborative partner with sales, global marketing, marketing communications, and associated product platforms to deliver best-in-class marketing tailored to the market and the customer they serve.
• Creates a strong partnership with the marketing counterparts to ensure a seamless transition of customer research and product management actions for the portfolio.
• Reports regular critical metrics and return on investment of prioritized tactical activities and metrics to the Director of Marketing and other key collaborators, making proactive recommendations for improvements.
• Develops regular U.S. platform updates, including targeting, messaging, research, customer personas, and value propositions.
• Leads marketing plans and ASR global guidance for the portfolio, creating and setting clear vision, strategies, and goals for U.S. tactical success.
• Develops/maintains a clear understanding of current MDx markets, customers, and patients the product serves.
• Adheres to all company policies, procedures, and business ethics codes and ensures that they are communicated and implemented within the team.

• Creative, energetic, flexible and diverse in thought process while dedicated to the science and art of Marketing Excellence.
• Visionary in approach, seeking to learn from other functions and coaching by BDWOM Trainers and/or Marketing Leadership Team, with a desire to over-deliver to collaborator expectations with best-in-class marketing.
• Willingness and ability to work independently and autonomously with regular check-ins to ensure alignment on support needed.
• Demonstrated skills in the development and execution of successful marketing communication, customer understanding and messaging, driven markets.
• Critical thinking and implementation skills; confirmed analytical skills with the ability to translate data into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, implement, and deliver results.
• Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
• Excellent presentation and communication skills-written and oral-for a wide variety of audiences.
• Excellent interpersonal skills, with the ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners.
• Leadership presence with the ability to use organizational channels, experience, and influencing skills to reliably negotiate and persuade others, comfortable with sophisticated and matrixed-team environments.
• Strong organizational skills and the ability to meet tight deadlines in an environment of challenging priorities. Ability to routinely work on multiple tasks with multiple people while efficiently prioritizing.
• Flexibility to travel to U.S. customer sites at least 20% of the time.

• BA/BS degree required, preferably within the area of focus; Four-year scientific, marketing, or business degree preferred. MBA optional.
• 7+ years of experience in strategic marketing, global or regional marketing, or product management with a focus on commercialization excellence, product and portfolio management, and brand strategy. Strong digital marketing experience is a plus as well as background in consumer or direct to patient marketing execution.
• Excellent presentation skills.
• Strong eye for business.
• Background in life sciences, medical devices or consumer marketing a plus.
• Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
• Ability to analyze data and derive actionable insights.
• Experience leading complex teams in a matrix organization without direct authority.

• USA MD - Sparks - 7 Loveton Circle or USA NJ - Franklin Lakes
• We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor Visas' at this time.
• This is a Hybrid role that requires you to be at your assigned worksite 4 days out of the week. Local policies may apply. BD may change your work arrangement based on business needs.