Job Description Summary
In this role you will support the overall business objectives of BD Integrated Diagnostic Solutions, EMEA by developing market expert knowledge and translating the business strategy of the key portfolio of Blood Culture including BSI into tactical marketing and omni channel communication programs for the different EMEA market.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
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Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
We are offering more flexibility! This position can be either full time or part time based on need and individual agreement.
Main Task & Responsibilities
- Develops and drives the execution of marketing and omni channel communication plans in collaboration with the Cross functional region team, Country teams, & Marcom team for the achievement of key marketing functional goals, financial expectations and product line strategies, including launches.
- Drives and executes downstream launch excellence of the next gen Blood Culture portfolio.
- Owns the Blood Culture portfolio, drive marketing requirements into the R&D strategy, contributes to new product development, and product life cycle management, with informed market data driven decisions.
- Leads and executed the Blood Stream Infection (BSI) initiatives in the region.
- Identify & quantify business opportunities, in the region by applying BD Way of Marketing methodology & by collaborating with EMEA IDS country organization.
- Collaborates with WW platform to position the needs of the region proactively.
- Participate actively in formulating and to ensure the implementation of brand strategies and tactics to generate BD brand awareness that translate into sales growth in the market
- Identify/lead impactful events, congresses and targets KOL to develop business opportunity for the assigned portfolio.
- Conduct sales & marketing training for the Blood Culture portfolio and BSI initiatives to the respective team members.
- Proactively contributes to and collaborates with team peers and other aligned business units across the region towards the development of the European Integrated Diagnostic Systems Marketing Strategy.
- Develops marketing expertise through specific and sophisticated set of skills and knowledge, e.g. branding, communications, digital marketing, product development, downstream marketing.
- Coordinate activities with other functions that are required related to the launch and marketing/sales plans. These functions encompass customer workflow solutions, customer program management, regulatory affairs, medical and scientific affairs, supply chain, technical service, marketing communications, etc.
- Support sales force, engage in budget and strategic review as well as sales tactics.
- Collaboratively work with supply chain team for demand planning and forecasting of the assigned portfolio.
Requirements (Qualifications, Experience, Skills, Competencies)
- You have an academic degree in Microbiology or a similar education, and/or a minimum of 5+ years business experience in the life science industry. An additional marketing qualification would be an advantage.
- Experience in product management (downstream and upstream) and launch excellence, omni-channel experience would be a strong asset.
- You have ideally experience in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy and go to market models and strategies. Experience working with customers and collecting user inputs and feedback.
- You have the capacity to lead and influence decisions of a project team and excellent proven planning skills combined with a high level of self-organization and initiative.
- You are pro-active in moving things forward with a strong will to win, strong achievement motivation.
- Strong interpersonal and communication skills, analytical approach to problems.
- You are proficient in English and preferably one or more European languages, such as French, Spanish, Italian or German.
- You are comfortable in a multicultural environment and have up to 30% travel willingness.
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
Primary Work Location
DEU Heidelberg - Tullastrasse
Additional Locations
ESP San Agustin del Guadalix, FRA Grenoble, GBR Winnersh - Eskdale Road, ITA Milano - Via Enrico Cialdini
Work Shift