Job Description Summary
The Product Marketing Manager, will be accountable for the Rowa Logistics portfolio strategies, tactics development and execution in line with global and regional guidance. They will develop, implement, complete, and evaluate the marketing plan and strategy in line with the business goals and marketing budget.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
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Why join us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
About the role
The Product Marketing Manager, will be accountable for the Rowa Logistics portfolio strategies, tactics development and execution in line with global and regional guidance. They will develop, implement, complete, and evaluate the marketing plan and strategy in line with the business goals and marketing budget.
Provide marketing expertise through specific set of skills and knowledge, e.g., branding, marketing communication, product and portfolio management, market planning and execution.
Main responsibilities will include:
- Develop and apply deep market and customer insights and consolidate insights on overall portfolio and competitors.
- Translates and develops relevant value proposition and overall portfolio strategy by segment/channel.
- Localizes and develops portfolio relevant content and materials/optimizes sales support, including tender criteria value drivers, positioning to win.
- Ensures relevant tools to drive customer engagements.
- Provides training on product and applications, key supporting evidence, and general product expertise.
- Provides pricing guidance to customer facing teams in line with global and regional guidance.
- Drives campaign planning and execution based on segmentation and targeting aligned with overall solution offer and regional campaigns, working in close collaboration with the omnichannel specialist.
- Supports planning process and opportunity management.
- KPI / milestones tracking for portfolio scope.
- Up streams input on portfolio development.
About you
- Minimum of 3 years in product and/or marketing management in MedTech
- Bachelor's degree in business or marketing, MBA or equivalent experience is a plus
- Proficient in technical marketing
- Experience of working in a large matrix organization is a plus
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
Required Skills
Optional Skills
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Primary Work Location
ARE Dubai - Middle East
Additional Locations
Work Shift