Job Description Summary

Job Description

Role & Responsibilities

• Work with various segments to develop and deliver omni-channel campaigns that will extend BU's reach in end markets, increase lead generation and improve brand awareness
• Work with various BU teams to develop and deliver digital use cases and improve and optimize campaigns for use cases and achieve optimal results
• Produce and optimize contents for campaigns, including landing pages, eblast, and website
• Track and analyze key performance metrics to evaluate the success of omni-channel initiatives
• Drive traffic on BD.com to ensure content conversion by leveraging search, social media, landing pages, advertising, events, etc.
• Customer Insights, Social listening & Analytics
• Marcom Intelligence, Analytics, and Implements those best practices and face based insights into our omni-channel marketing strategies.
• Local omni-channel platforms training & education
• Conduct market research and competitive analysis to identify emerging trends and opportunities
• Establishes targeting specific goals, measuring performances and attribution across channels, marketing automation, CRM.

• Minimum 5 to 10 years of working experience in marketing in healthcare or B2B industry
• Advanced proficiency with best practices for content marketing, SEO, web, social media, email marketing, in-depth knowledge of digital marketing techniques focusing on channel and content strategies.
• Fluent English skills in written and speaking preferred
• Bachelor's degree, in business or marketing
• SFDC, Marketo, BI is a plus