Job Description Summary
To execute the annual Marketing Plan for the business. Complete ownership of the brand for the specified portfolio of the products and driving topline business growth through an effective marketing mix. Working closely with the sales, application and medical affairs team to build product positioning in the market.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
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Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Position TitleMarketing Manager - Molecular and TB
DepartmentIDS
Reports to Marketing Leader
QualificationBachelors/ Master's degree in life sciences; MBA in marketing
Experience5+ yrs
Main Responsibilities
Market development/Advocacy/Partnerships:
- Support creation of complete Marketing plan for Business in India
- Managing training, drive instrument sales and enhance customer engagement
- Planning and executing Marketing Campaigns to drive best practice adoption
- Facilitate physician engagement programs with MM and Med affairs and support the team for CME's.
- Product Launch Plan
- Drive digital Marketing
Process Efficiency: Weightage-10%
- Create Market Intelligence Updates quarterly.
- Monthly S&OP and regulatory process
- Ensure 100% ROR compliance for Marketing activities
- Build/improvise existing sales tools to drive the sales and enhance effectiveness with the marketing team.
Process and Self Development:
- Develop strong collaboration with Sales/application to ensure win in the marketplace
- Support Business analyst in critical business analysis.
Job Requirements
- Experience in driving marketing campaigns
- Strong Clinical Expertise
- Good Communication Skills
- Business acumen
- Customer focus
- Ability to work well in teams
- Experience in developing and executing training calendars
Contacts (Internal & External)
Internal
Marketing Leader
Business Director
National and regional sales manager
Medical Affairs Manager
Key Account Manager
Application specialists
Area Sales Manager
External
Hospital Infection Control Committee
Microbiologist
Physicians: Pulmonologists, Infectious Disease Drs, Critical Care Specialists, Pediatricians
Stake holders in Infection control forums
Regional chapters of Professional Bodies in Microbiology/pathology/infection control space
Critical Challenges
Mapping and coordinating with internal stakeholders for effective execution of timely campaigns Ability to grasp market insights and correlate / update market plan Utilizing analysis to drive account level interventions for business growth
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
How To Apply
Submit your application by clicking on the "apply" button at the top of the page.
Required Skills
Optional Skills
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Primary Work Location
IND Gurgaon - Signature Towers B
Additional Locations
Work Shift