Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

• Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate's guidance
• Create and drive market shaping and market development initiatives to accelerate conversions and project wins
• Collaborate with countries and GA regional team to develop and execute region and country strategies
• Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors
• Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences (SEA led or work closely with country teams on execution)
• Measure effectiveness of marketing plan and campaigns, and pivot accordingly

• Possesses thorough understanding of SEA region healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy
• Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, stakeholder mapping, buying process required to inform marketing strategy and thereby achieve sustainable profitability
• Conduct or acquire market research for relevant data and information required to validate marketing initiatives

• Participate in monthly SEA MORs, monthly Country Project Update Meetings, budgeting and forecasting process
• Champion SFDC usage and track opportunities
• Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for focus countries and products

• Bachelor's Degree in Pharmacy, Marketing or industry-related discipline (MBA is an advantage)
• Over 5 - 7 years of working experience in marketing with minimum 3 years' marketing experience in pharmaceutical or healthcare industry, demonstrating strategic thinking and successful implementation of marketing strategies
• Prior experience in sales/commercial roles is desired
• Experience working with distributors and / or digital marketing would be an advantage
• Possesses strong business acumen and excellent presentation skills (both oral and written)
• Possesses strong drive to succeed, reflected by proven track record
• Growth mindset
• Able to undertake at least 25% travel