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Gerente de Mercadotecnia Global y Excelencia Comercial

AT BD
BD

Gerente de Mercadotecnia Global y Excelencia Comercial

Mexico City, Mexico

Job Description Summary

How about becoming a maker of possible?

For more than 125 years, we've pursued our Purpose of advancing the world of health™. We relentlessly commit to a promising future by developing innovative technologies, services and solutions, helping the healthcare community improve safety and increase efficiency. It takes the imagination and passion of all of us at BD, from the manufacturing to marketing of our products, to look at the impossible and find transformative solutions to turn dreams into possibilities - For people today, tomorrow and beyond. Become a maker of possible with us!

This role supports the Service Marketing function across two BD Business units: BD Biosciences and BD Diagnostic Solutions.

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BD Biosciences (BDB) is a leading provider of high-quality flow cytometry and single-cell genomics solutions, scientific research, and clinical laboratories. Here, we are leading the way by developing the best technologies that have the ability to look closer at the details of cells and diseases.

Job Description

The Marketing Operations & Commercial Excellence Manager, Global Services is responsible for working with the regions to enable and drive profitable growth. This associate will develop, communicate, and implement marketing, operational and commercial excellence strategies and tools.

Key responsibilities include:

  • Leading strategy and execution of operational measurement, analysis, and reporting to support global pricing advancement, customer experience, value chain movement, and new product/program launch
  • Supporting integration of Technical Service into key commercial tools and/or data such as Power BI, SFDC, CPQ, Master Data and other commercial templates; share best practices among regions to drive standardization and elevate capabilities and revenue
  • Contributing to the Global annual and 3-year Technical Service strategy and marketing plans with insights and analytics, including market segmentation strategies and data-driven customer engagement opportunities
  • Leveraging data to drive service strategy for product lifecycle management initiatives across the business and regions
  • Representing the LATAM region as a Service Marketing Manager (20% responsibility)

Detailed Responsibilities

  • Develop and demonstrate deep understanding of market landscape, segmentation, trends and customer needs to help design and build business operations to improve the customer experience, grow category share, and drive revenue
  • Manage CX/voice of customers for technical services customer engagements globally, leveraging CX stakeholders to ensure good data collection and use of data for customer experience programs
  • In partnership with business unit and regional teams, identify and implement pricing execution to drive profitable growth and improve pricing excellence
  • Help lead and support the cultural organizational change for pricing transformation across the business partnering with business units, finance, marketing, regional Leadership, and cross-functional teams
  • LATAM Marketing: Lead the development of the annual regional service marketing plan for technical services. This will include driving market research to define customer requirements, outlining market segments, geographies, competition, channels in which to compete, and defining where to play and how to win.

Skills & Competencies:

  • Organization & Planning: recognized for ability to independently organize personal and team projects and tasks, setting measurable objectives and goals for management of multiple simultaneous projects, enlisting resources to efficiently meet project needs.
  • Problem Solving, Analytical Skills and Professional Judgement: uses a combination of logic, analysis, experience, wisdom, and advanced methods to make decisions and solve problems, demonstrating the ability to solve difficult problems and create effective and innovative solutions.
  • Action Oriented: personally models, coaches and motivates team to demonstrate a significant bias for action to execute key objectives, while actively seeking other opportunities to contribute.
  • Process and Service Acumen: basic understanding of technical service and support delivery processes.
  • Communication Skills: advanced facilitator for small and large groups and organizations, adapting content and style to engage audience, and able to articulately respond to impromptu comments and questions.
  • Influencing others: leverages internal or external experts or third parties to influence others towards an intended course of action. Experienced at using multiple chains of influence to achieve broad organizational acceptance.
  • Flexibility: adapts plans to changing priorities, modeling, and practicing key principles of change management.
  • Courage & Independence: seeks out and selects stimulating work with challenges, increasing scope and responsibilities.
  • Composure: responds constructively in stressful situations and effectively calms others while taking action to resolve the root cause of the situation causing stress.
  • Organizational Agility: is cognizant of organizational culture in a matrixed environment and appropriately adjusts personal style to be effective.

Required Education & Experience:

  • Bachelor's degree in Marketing, Business Administration, Finance, Healthcare Administration, Engineering, or similar discipline
  • 5+ years marketing, product management, business operations, and/or equivalent experience
  • Knowledge of salesforce.com, CPQ, Master Data operations, design, and implementation
  • Experience working in healthcare or service marketing
  • Strong knowledge or equivalent experience within the disciplines of marketing including downstream, marketing operations, and communications in regional and/or global roles

Preferred Education & Experience:

  • MBA, Master's, or advanced technical degrees in related field
  • Experience setting and gaining price within an organization

BD values equity in the workplace without discrimination for any disability, class, ethnicity, age, religion, gender identity or sexual orientation."

Required Skills

Optional Skills

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Primary Work Location

MEX Mexico City - Lomas de Chapultepec

Additional Locations

Work Shift

Client-provided location(s): Mexico City, CDMX, Mexico
Job ID: BD-71998836496
Employment Type: Other