Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a makerof possible with us.

• Lead the development, implementation and execution of commercial and product marketing strategies and plans to achieve the Business Group objectives. This includes, but is not limited to: market analysis, assessment, segmentation, targeting and demand forecasting, product launches, pricing strategies, digital marketing, marketing automation, campaign development and associated sales tools.
• Develop, communicate, and execute quarterly, annual and ASR strategic marketing plans leveraging the BD Way of Marketing and supported by rigorous fact-based insights.
• Complete and institutionalize value offers for all major product categories - value offers must be able to "elevator" up to the higher DS capabilities promise and support C-Suite value creation.
• Establish, implement, and maintain "best practices" in brand marketing, this includes use of BD Way of Marketing. Responsible for the 4 Ps of Marketing in partnership with the global marketing team: (1). Pricing excellence & governance, (2) Promotions focused on how US customers want to purchase or learn about our solutions (ie: tradeshows, marketing programs, sales programs and digital marketing campaigns), (3) Place to include the distribution strategy executed by Business Solutions and Channel Management and (4) Product, partnering with global teams to ensure next generation solutions will add value to the US region.
• Represent and contribute US market trends and the voice of customer (VOC) to the global product development planning process.
• Identify and maintain strong relationships with key opinion leaders, customers, professional associations, and advisory boards in the US.

• Drive the adoption of innovation and higher value products through integrated marketing programs, inclusive of market shaping and development.
• Establish fact-based account targeting and messaging strategies to drive optimal return on sales, inclusive of account-based marketing aligned to the BDX US Region.
• Identify new business opportunities and target accounts. Develop marketing programs to retain and increase penetration in existing BD customers, and convert competitive accounts.
• Effectively leverage digital marketing programs to drive sales funnel performance (velocity and yield) and to enhance the customer experience pre and post-purchase aligned to our Global CX strategy.
• Develop and execute strategic initiatives that enhance the mutual (Customer/BD) lifetime value extracted from instrument placements.
• Partner with Sales Leaders to drive sales process rigor, leveraging SPI and the BD Way of Selling, and funnel management to drive profitable growth.
• Establish training programs for new hires and the current sales organization that results in category share gain.
• Partner with Business Operations and Analytics to track and report Sales performance aligned to business objectives and KDGs.

• Establish annual pricing corridors by class of trade in partnership with Global Marketing and the US Region Commercial Leaders. Leverage value-based pricing strategies and contracting excellence to accelerate sales growth and profitability.
• Works closely with GPO & NRL teams and BDX SCG to develop and negotiate agreements with key accounts in order to leverage SM and BDX product lines to maximize account penetration and category share.
• Partners with the GPO & NRL Teams to implement contract compliance opportunities.

• Effectively partner and collaborate within the matrix to drive key strategic and tactical marketing initiatives.
• Responsible for monthly demand forecasts and quarterly financial forecasts.
• Collaborate with Sales and Marketing Operations to ensure timely and accurate communication of sales forecasts and ROI of marketing programs.
• Manage and optimize expense budgets to achieve business goals and objectives.
• Effectively lead talent management efforts to ensure required human resource capabilities are in place to execute strategies.
• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
• Flexibility to travel up to 35% of the time.

• BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable.
• A minimum of 10 years of relevant Marketing and Sales experience in medical device and/or commercial laboratory industry is required.
• A minimum of 5 years of Product Marketing Management and Commercial (Sales, Marketing, Service) experience is required.
• A minimum of 5 years of experience leading teams.
• Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.
• Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.
• Solid business acumen and knowledge of clinical and/or laboratory market environment.
• Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.
• Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
• Excellent presentation and communication skills for a wide variety of audiences.
• Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.
• Strong leadership skills with an ability to set a vision, lead change and to motivate others.
• Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.
• Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.