Associate Manager, Marketing Communication & Digital

Job Description Summary

The Associate Manager, Marketing Communications & Digital is a key member of the Strategic Marketing and Communications team and is responsible to establish and execute creative priorities aligned with the brand vision. This role will be a strong advocate for the BD brand and will champion a One BD approach to achieve our marketing imperatives.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

• Design content marketing strategies optimized for attracting, educating, and retaining customers.
• Produce content that supports and extend sales and marketing initiatives throughout digital channels such as: Emails & Newsletters, Landing pages, Case studies, Infographics, Short-form videos / screencasts, Ad-Copy for Paid-Ads and Social Media Copy.
• Brainstorm and create engaging, shareable and timely social media topics to deploy and support regional teams.
• Develop creative briefs by reviewing concepts to ensure effective alignment with business goals, marketing objectives and BD brand identity. Facilitate constructive dialogue between marketing stakeholders and creative teams/agencies.
• Maintain an editorial calendar for key Marketing events in Canada, such as conferences or industry awareness days.

• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice for each audience.
• Copyedit, subedit and fact-check short or long-form content for grammar, spelling, syntax, substance and flow according to tight deadlines. Creatively repurpose existing content into alternative formats to market through different channels.
• Gain approval of communications pieces from Medical, Legal, and Regulatory review process. Ensure copy approval process is followed in accordance with BD policy.
• Champion the BD brand by leading training or onboarding presentations for adherence to brand standards and guidelines.

• Conduct audits and organize content management systems (CMS) to optimize or promote existing marketing collateral.
• Manage the CMS as an administrator ensuring the adoption, governance, and best practice use of the sales enablement platform, Showpad.
• Maintain SharePoint knowledge management by developing or revising basic training guides for marketing technology processes.
• Work closely with various internal teams to balance needs and translate those needs into high-quality written content and user experiences.

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of 2+ years of experience in content creation required; Medical Technology, Life Sciences, Pharmaceuticals or Healthcare focus preferred.
• Qualified candidates should be prepared to submit three writing samples during interview process.

• Proficiency in Windows 10 and Microsoft Suite, social media platforms, and content management systems (CMS).
• Experience in communications planning and copywriting for various channels required.
• Graphic design skills for Adobe Creative Suite, including Photoshop, Illustrator, and InDesign highly desirable.
• Excellent oral and written communication skills. Strong interpersonal and presentation skills with the ability to persuade or influence diverse audiences preferred.
• Strategic thinker with demonstrated ability to formulate and implement marketing and communications strategies, convert these into tactical plans, and deliver results.
• Track record of creativity in new idea generation and customer needs identification.
• Ability to manage complex projects and collaborate across business units.
• Organized and demonstrates strong attention to detail, effectively prioritize multiple tasks and establish responsible deadlines and personal work plans.
• Independent self-starter with ability to work as a member of a team.