About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
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The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
As a Senior Analyst Relations Manager, you will play a crucial role in managing and enhancing our relationships with industry analysts and influencers. This individual will be key to building our brand’s visibility in the market, ensuring that analysts are accurately informed about our product offerings through regular briefings with the Bazaarvoice leadership team, and driving impactful analyst reports that reflect our competitive advantages.
What you'll be doing:
- Develop and execute a comprehensive Analyst Relations (AR) strategy that aligns with our overall business goals, product positioning, and go-to-market initiatives.
- Collaborate with the marketing, product, and executive teams to develop key narratives enhancing our position in analyst research and reports.
- Plan and coordinate analyst briefings, inquiries, and meetings, ensuring the company is well-positioned and represented in all interactions.
- Help prepare executives and subject matter experts for analyst engagements, including briefing materials, presentation decks, key talking points and briefing outcomes.
- Gather insights from analysts, research reports, and market trends regularly to inform the company's product, sales, and marketing strategies.
- Monitor competitor activities and industry shifts to identify areas of opportunity or differentiation in analyst reports.
- Define and track key performance indicators (KPIs) to measure the success of the AR program, including report coverage, mention frequency, and sentiment analysis.
- Provide regular reports and insights to internal stakeholders on the impact of analyst relations and the outcomes of key engagements.
- Collaborate with analysts to ensure that they have the most up-to-date information about our products, services, and strategic direction.
- Proactively engage analysts to influence research reports, quadrants, and market forecasts that impact the company’s reputation and positioning.
- Create and manage content tailored for analyst engagements, including executive briefings, bylines, reports, and presentations.Ensure that all materials are strategically aligned with the company’s brand and messaging.
- Work closely with the Product Marketing and Leadership teams to gather insights and updates on product and competitive intelligence for analyst consumption.
- Serve as the primary point of contact between the company and analyst firms, maintaining and strengthening these critical relationships.
- Stay current on industry trends, market research, and thought leadership in areas that impact the business and its products.
- Leverage analyst insights to guide internal product strategy and external go-to-market activities.
Analyst Relations Strategy Development:
Analyst Briefing Management:
Research and Competitive Analysis:
Performance Measurement:
Influencing Analyst Research:
Content Development for Analyst Engagement:
Collaboration with Stakeholders:
Industry Trends and Thought Leadership:
Who you are:
- 7-10 years of experience in Analyst Relations, communications, product marketing, or a related field, with a focus on the B2B technology sector.
- Exceptional communication and relationship-building skills to engage with both analysts and internal stakeholders.
- Strong project management skills with experience overseeing multiple, concurrent AR engagements.
- Strong analytical skills, with the ability to assess research, reports, and market trends to guide strategy.
- Familiarity with competitive intelligence gathering, and understanding of market research methodologies.
- Passion for industry research, market trends, and staying ahead of competitors.
- Experience working with top-tier analyst firms such as Gartner, Forrester, and IDC is preferred.
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Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.