SEO Content Manager - Manila, PH

Company Description

Balsam Brands is a global eCommerce retailer with roots in holiday and home décor. Our flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and holiday décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have an impact in a people-first company that values relationship-building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Canada, Ireland, and the Philippines. 

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our communities. When you join Balsam Brands, you’ll find a culture of caring people doing challenging work while building a welcoming workplace.

• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Balsam Brands on Instagram: https://www.instagram.com/balsam_brands/
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes

At Balsam Brands, we like to think of our people-first culture as more than just a tagline. It's the heart of our company. In fact, our Philippine ROHQ being recognized as one of the Philippine’s Best Work Places by the prestigious Great Place To Work organization is a testament to this. 

We know that you need to feel comfortable in your work environment, so we make sure that everyone in the team is supported and cared for. Team Manila has been working from home since 2010, with occasional in-person meet-ups and events to help build relationships and foster camaraderie. 

Team Manila represents nearly every function in the company—from Marketing to Operations and everything in between. Everyone gets to enjoy company-issued laptops and full employee benefits, including HMO coverage, mental health support, paid time off, 13th-month pay, and many more. The company trips, wellness benefits, and other perks are just the cherry on top of our permanent work-from-home setup.

• Balsam International on Facebook: https://www.facebook.com/BalsamInternationalPH
• Balsam International on LinkedIn: https://www.linkedin.com/company/balsam-international-unlimited

At Balsam International, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam International is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Job Description

Reports directly to the Director of SEO and is responsible for leading a holistic SEO-first content strategy aligned with digital marketing and business goals, ensuring strong search visibility through high-quality content, leading a high-performing team, driving cross-functional collaboration, applying content marketing best practices, and leveraging generative AI to boost content creation and performance.

What you’ll be doing:

Strategic Leadership & Team Management

• Defines and drives the overall SEO vision and roadmap in alignment with business objectives.
• Leads and mentors a team of SEO Content professionals, providing guidance, setting performance expectations, and fostering professional growth.
• Champions cross-functional collaboration, ensuring SEO best practices are seamlessly integrated into content marketing, UX, development, and digital merchandising efforts.
• Develops and communicates a structured framework for ongoing education and innovation in order to keep ahead of the ever changing landscape.

Holistic SEO & Content Strategy

• Develops a robust SEO Content strategy that enhances brand visibility and user engagement.
• Oversees the development of high-quality, search-optimized content that aligns with user intent and business priorities.
• Integrates generative AI tools and technology into the content creation process to drive efficiency, scalability, and innovation.
• Guides the creation of evergreen and campaign-based content strategies that support organic growth across multiple channels.
• Ensures content aligns with audience segmentation, brand voice, and conversion goals.

Advanced SEO Expertise & Technical Optimization

• Maintains expert-level knowledge of SEO best practices and industry trends.
• Leads SEO initiatives for large-scale content updates, redesigns and optimizations.
• Collaborates with various cross teams such as UX, Ecommerce and Marketing and Social Media to ensure SEO is a core component accounted for.

Data-Driven Decision Making

• Utilizes a range of analytical tools to measure performance, user engagement, and ROI.
• Establishes and tracks key performance indicators (KPIs) to inform strategic decision-making.
• Drives experimentation and A/B testing initiatives to continuously refine strategies and improve outcomes.

SEO Tools, Innovation & AI

• Integrates AI-powered content optimization tools to enhance productivity and content effectiveness.
• Facilitates the education of the team on emerging trends, such as voice search, AI-driven search experiences, and structured data advancements.
• Collaborates with partners to explore opportunities for Generative Ai applications in search optimization.

Organizational Development & Stakeholder Engagement

• Builds strong relationships with internal stakeholders to embed SEO best practices across functions/channels.
• Represents the SEO function in leadership meetings, presenting insights and strategic recommendations.
• Advocates for continuous learning, attending industry conferences, and fostering a culture of experimentation. Support any other projects that may be assigned from time to time by other Company officers.
• Ensures the harmonious relationship between the Company’s officers and co-employees in carrying out the job assigned.
• Maintains timely attendance for scheduled work hours and meetings, with appropriate preparation to meet work and meeting objectives.

Other Duties and Responsibilities

Performs other duties that may be assigned from time to time.

What we’re looking for:

• Bachelor’s Degree in Marketing, Digital Strategy or any related business management course. Preferably with master’s degree/units.
• Minimum of eight (8) years of experience in SEO or digital content creation, with at least five (5) years in a managerial or senior leadership role.
• Proven experience in developing and executing large-scale SEO or Content strategies.
• Strong understanding of SEO, content marketing, and the digital landscape.
• Experience in leveraging AI-driven content creation and SEO automation tools.
• Proficiency in SEO and Content Creation tools
• Understanding and experience of working with HTML, CMS, JavaScript and their impact on SEO.
• Demonstrated ability to collaborate across functions and influence stakeholders at all levels.
• A problem-solving mindset.
• Exceptional leadership, communication, and strategic thinking abilities.

Location: The SEO Content Manager position is a remote working position for Balsam International Unlimited Company - Philippine ROHQ in Manila. Team members in the Philippines are located within Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac areas only.

Our must-haves:

• Must attend occasional in-person meetings.
• Must have a fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.

Note: A submission of your online portfolio will also be part of the recruitment process.

Status: This is a full-time, permanent position with benefits.

Hardware Provision: Company-issued Laptop will be provided on your first day.

At Balsam International, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, this includes:

• Government-mandated Benefits (SSS, PAG-IBIG, PhilHealth)
• 13th Month Pay
• Paid Leaves. We use time off to rest, go on vacation, or just sleep in! Our paid time off is flexible to our needs.
• Internet Subsidy. With internet allowance, we are set up for success.
• Healthcare Coverage (+ 2 dependents). We worry less about rising medical costs with flexible quality healthcare benefits.
• Maternity, Paternity, and Solo Parent Benefit. We make sure parents are supported while they navigate work and family life.
• Continuous Learning and Professional Development Benefit. Our professional and personal development are fully supported. Whether it be online courses, workshops or books!
• Mental Health Support. We manage work and life's challenges through Mental Health Day breaks, 24/7 professional counselling, and curated webinars.
• Company Incentive. An additional cash-based perk for all our Brandits based on company's performance.
• Meeting and Team Building Allowance. Happy tummies make our meetings more fun and productive!
• Shutdown Week. We can spend more time on things that matter with an additional one-week paid time off on top of paid leaves.
• Volunteer Time Off. With two paid days off, we are able to volunteer for advocacies we believe in.
• Bereavement Leave. We get additional paid leaves when a loved one passes to grieve and provide immediate support to our families.

Additional Information

All your information will be kept confidential according to EEO guidelines.