Job Requisition ID #

24WD80044

Position Overview

The Autodesk Social Media team is looking for someone to lead the evolution of our social media measurement to include performance reporting, monthly trend reports, social listening reports and developing strategic insights based on data. The Social Media Analyst, Measurement & Insights will be someone on the team with analytical and digital research responsibilities. You will help to lead global brand marketing strategy for Autodesk by delivering the best social media measurement strategies leading to applicable insights at scale. You will report to the Director of Social Media.

You will bring experience monitoring, understanding, optimizing digital communities. You have a foundation in working with raw data and different conversations, translating and simplifying complex information, have, an understanding of creating social-first content and experience with social media. The Social Media team works with teams across Autodesk, we ask that you have a commitment to goals, proactive examination, and a focus on excellent social media. You need an understanding of social media marketing including culture and trends, including knowledge of social platforms and community behavior.

• Develop measurement and insights plans to support ongoing social strategies and campaigns that iterate and increase audience engagement and grow our brand and new business
• Implement and codify a measurement and insights roadmap for both short-term and long-term priorities related to social media strategy
• Partner with team leads to develop test and learn plans to enhance content strategy across platforms and ensure performance is consistent with our goals
• Set up social listening and community management tools to track campaign efficacy and monitor brand health
• Develop recommendations on audience segmentation and targeting in social environments
• Create social measurement dashboards for daily tracking and management
• Manage agency partners, including community monitoring and assessment, reporting and resourcing
• Bring big ideas to the table, and inspire others to deliver bar-raising, the best ideas and plans, obtaining agreement and implementing ideas at scale through strategic programs
• Architect and imagine future measurement capabilities in light of changing data landscape
• Collaborate with team members in other Data & Insights teams across Autodesk
• Present to senior leadership to update on main metrics such as brand health, consumer trends and progress to goals
• Experience building, executing and scaling marketing programs
• Data-driven possessing ability to use insights to frame recommendations and results into concise and applicable reports
• You will use your communication skills and you will communicate with all levels in the organization-technical, business, creative, and executive
• You will handle complex projects at once amidst-changing priorities

• 5+ years of professional non-internship Social Media marketing experience
• Degree in business, marketing or analytical education or equivalent work experience
• Experience using data to measure impact and determine improvements
• Experience using Tableau, Sprout Social, Airtable & Excel (can perform complex functions) to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership