Job Requisition ID #

24WD81143

Position Overview

As a member of the Contact Optimization team, you will play a crucial role in enhancing and acquiring marketing contact data, ensuring data governance and finding practical solutions to data quality and flow issues. Your strong communication skills and collaborative nature, combined with a data driven mindset, will enable you to continuously improve contact data quality. By working with internal and external stakeholders, you will define, document, optimize and operationalize data quality processes. As the primary escalation point for data issues, your ability to analyze and interpret data will provide valuable insights into AGM marketing priorities, allowing you to develop strategies that ensure optimal results.

• Drive and manage end to end marketing data enrichment activities, while adhering to and advocating for legal regulations
• Identify, analyze, select, recommend, onboard and manage 3rd party WWM data vendors
• Conduct regular check ins and monitor vendor's performance to ensure data processing practices are followed and the quality of work meets company standards
• As an advocate for data quality, proactively collaborate cross functionally to resolve system and/or vendor discrepancies, data accuracy, consistency and availability of data across all systems
• Proactively analyze data to identify volume gap, expansion opportunities, access risk and uncover growth opportunities to ensure we meet the needs of our stakeholders
• Proactively and regularly evaluate the health of system data, standardizing or enhancing it as necessary to ensure marketability of contact data
• Track, measure and communicate the impact of completed and ongoing data enrichment initiatives
• Suggest and drive new enrichment initiatives to increase data quality & net-new prospects
• Support initiatives to further define, align and recommend optimized, globally standardized enrichment and acquisition policies and processes
• Change Management - Drive awareness and alignment to global/regional processes by conducting regular trainings and assisting with the maintenance of the Data Enrichment documentation/wiki

• 5+ years of experience in a marketing operations role where you have worked with databases, performed data manipulation and data mapping
• Possess excellent written and verbal communication, along with strong critical thinking abilities, enabling effective cross functional collaboration and management of multiple stakeholders
• Strong understanding of database systems and technologies, including integrations and mapping logic
• A self-starter who is creative, flexible, and resilient, is comfortable with ambiguity and adaptable in a dynamic and global environment
• A results-oriented individual with strong interpersonal skills capable of taking ownership, proactively driving assigned deliverables and be a team player
• Previous experience managing projects both internally and externally
• Strong problem-solving skills with attention to detail

• Proficiency in Microsoft Excel & Power Point
• Project Management skills
• Demonstrated ability to deliver on KPIs and other measurable success criteria.
• Experience thinking analytically and strategically about issues and influencing stakeholders.
• Experience managing data enrichment and acquisition vendors
• Proficiency in problem solving and communicating about issues with individual stakeholders and teams.
• Business proficiency in English
• Salesforce & Marketo knowledge a plus