Job Requisition ID #

24WD79975

Job Description

Please note that this is NOT an open position. Please submit your CV here for future consideration.

Account Based Marketing Manager - Enterprise accounts (Manufacturing)

Position Overview

Are you the kind of marketer that loves seeing your work improve business? Do you want to be a part of a team where innovation, challenging the status-quo, and pushing the boundaries of possibility are the norm instead of the exception? Do you love knowing all the details about your customers so you can build programs that make their businesses more profitable, and more sustainable?

Autodesk is looking for an Account Based Marketing Manager to drive growth within a targeted set of accounts, driving influence, executive engagement, long term customer relationships, awareness and adoption of Autodesk software and services. We ask that you have interaction and integration with the account sales team and their customers to help position Autodesk as a strategic partner, drive alignment, visibility, engagement, and our customers' business forward. You will report to Senior Manager, ABM and work in hybrid environment

• You will Collaborate with sales on account plans, marketing strategy, tools, and customer programs
• Identify marketing opportunities to intentionally support and drive the business
• Work with broader organization of account-based marketers to align on programmatic campaigns which apply to enterprise accounts
• Plan out account-based marketing plans with clear growth, executive engagement, pipeline and revenue objectives.
• Nurture contacts within the prioritized accounts and engage that audience with innovative, unexpected and intentional marketing to drive account opportunities
• Identify and nurture buyer committee in the accounts
• Have experience creating Executive Connect & Engagement Programs (CXO Programs)
• Foster peer-to-peer interaction in our customers within their industry and across industries to help customers to share best practices
• Develop new and use existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services
• Implement programs including planning, logistics, budget, list management, follow up and reporting
• Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
• Navigate the Autodesk organization and use professional networks to identify internal and external resources, partners, and programs that support account goals
• Be the 'voice' of the account teams and their customers to the larger Autodesk organization to ensure that their needs are considered as programs and tools are developed and put into place

• Bachelor's degree in marketing or related field with 8+ years in B2B enterprise software.
• Industry background in Design and Manufacturing is a plus
• Master's degree in management
• Demonstrated ability to provide strategic and consultative input to sales team
• Experience originating fresh creative ideas in an account-based marketing capacity to support sales goals, validating those ideas with partners and carrying them through to execution
• Direct customer-facing experience in account-based, field marketing or solution sales role
• Executive engagement and event management experience
• Team player able to work cross-functionally
• Experience using salesforce.com
• Ability to travel - up to 30% during peak times

• You're an innovator. You understand account-based sales and your accounts inside out, can propose and implement new approaches and programs to move account plans forward
• Strategic and tactical. You provide input to account plan strategy to ensure marketing is relevant and used. You contribute to the sales process, and work on tactical programs and plans.
• Enjoys being part of a team. To lead your own intentional account-based efforts, you create and use relationships and contacts internally to extend programs to customers
• Not only can you create, propose, and sell your program ideas, you are known for encouraging agreement on sales and building upon programs, assets and agreed deliverables
• You're an extension of the sales team. You're a marketer with a customer-focused and business development orientation. You are comfortable in front of all levels of customers, often serving as the 'face' of marketing to the customer
• . You have an experience to partner with internal and external executives