As the Senior Director of Product Marketing at Augury, you will play a pivotal role in driving our Go-To-Market (GTM) strategy, focusing on value realization, customer engagement, and competitive differentiation. This role provides a unique opportunity to blend storytelling, technology, and strategy as you position our cutting-edge, AI-powered production health solutions at the forefront of the market.

You will lead the charge in building and scaling a world-class Product Marketing team, crafting compelling messaging for our industry-leading technology solutions powered by AI, machine learning, and advanced services. Collaborating with cross-functional teams across Product, Engineering, and GTM, you will shape the vision and strategy of our product roadmap, driving innovation and market leadership.

Drawing inspiration from leaders in both hardware and software industries, your leadership will bring a new level of performance to our Product Marketing organization, enabling global impact and helping some of the world’s most respected companies transform into digitally-driven manufacturers. This is a rare opportunity to deliver innovation and collaboration in a growing market while guiding Augury into its next phase of growth.

A Day In Your Life:

Market Positioning & Messaging:

• Develop and maintain robust positioning and messaging frameworks tailored to the demands of both hardware and software industries.
• Craft clear, compelling narratives for Augury's product portfolio that resonate with diverse customer segments.

Go-To-Market (GTM) Strategy:

• Lead the end-to-end go-to-market strategy for new and existing product lines, aligning closely with Sales, Product, and Customer Success teams.
• Coordinate product launches and marketing campaigns with precision and strategic insight, ensuring measurable success.

Customer & Market Insights:

• Partner with research teams to gather and analyze customer insights, identifying needs, trends, and opportunities in the competitive landscape.
• Conduct in-depth market research to track emerging trends, assess competitive shifts, and inform Augury’s value realization strategies.

Sales Enablement:

• Design and deliver comprehensive sales enablement materials, including battle cards, sales presentations, customer-facing collateral, and competitive intelligence reports.
• Support sales teams in crafting tailored value propositions to meet the needs of diverse customer segments.

Cross-Functional Collaboration:

• Foster strong collaborative relationships across Product, Engineering, Sales, Marketing, and Customer Success teams to ensure cohesive product narratives and GTM strategies.
• Partner with thought leadership initiatives, representing Augury at conferences, webinars, and customer events to position the company as an industry leader.

Program Management & KPIs:

• Manage multiple product marketing initiatives with exceptional organizational skills, utilizing agile project management methodologies.
• Develop and track key performance indicators (KPIs) to measure product marketing effectiveness and ensure continuous improvement.
• Create and maintain project roadmaps with clear milestones, deliverables, and accountability.

What You Bring:

• 10+ years of progressive product marketing experience, including leading remote and distributed teams, preferably in IoT, predictive maintenance, or enterprise software.
• A proven track record of successful product launches and go-to-market strategies.
• Strong project management skills with the ability to lead complex, cross-functional initiatives effectively.
• A self-starter mindset, fueled by a passion for driving growth and innovation in a fast-paced, dynamic environment with a focus on continuous delivery.
• The ability to own your messaging at the speed of production—Augury moves and innovates daily. Product Marketing here is not for the cautious, reserved, or overly deliberate.
• Exceptional storytelling and communication skills, capable of crafting compelling product messaging, pricing, packaging, and competitive enablement that resonates with technical audiences like engineers.
• Analytical expertise to draw actionable insights from data, identify opportunities, and adapt strategies on the fly across competitive analysis, value realization, and market trends.
• A proven ability to influence without direct authority, skillfully navigating team dynamics and inspiring collaboration towards a common goal.

We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, WFH and phone stipend, and a 4-day work week, every other week.

The pay range for this position in Colorado. California, and New York City is $235,000 to $265,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience.