Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Senior Marketing Performance Manager
We are looking for a skilled and experienced Senior Marketing Performance Manager to join the Marketing Operations team within our Marketing division. In this role, the Senior Marketing Performance Manager will be responsible for translating complex data and reports into practical business insights while communicating recommended actions clearly to stakeholders. With a strong background in marketing, this individual will work to ensure the entire customer journey is meticulously tracked, measured, analyzed and optimized.
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This individual will analyze and synthesize marketing data into insights across digital platforms, performance excellence, and audience engagement to drive strategic decision-making and improve marketing performance. Using their excellent business reporting skills, including a proven ability to effectively visualize data, the Senior Marketing Performance Manager will translate key insights and trends for a variety of audiences. The translation of complex data into actionable insights and recommendations for marketing strategies and tactics is a critical part of this role. This individual should possess a strong sense of curiosity, a passion for data, a focus on the details and a commitment to data accuracy.
Job Responsibilities
Develop and implement data analytics strategies to measure the effectiveness of marketing campaigns and initiatives
Collaborate with marketing and sales teams to define key performance indicators (KPIs) and reporting requirements
Develop performance measurement frameworks - KPIs, goals, metrics - and analyze the performance of all campaigns, activations, tactics, content and creatives to reveal effectiveness against objectives
Examine marketing metrics to identify cause-effect relationships between marketing actions and outcomes; translate analysis and insights into specific recommendations and strategic plans to improve outcomes
Identify trends, patterns, and insights to assess the effectiveness of marketing campaigns and initiatives
Build and enhance marketing dashboards that visualize and track performance indicators and trends
Bridge insights from various data sources to tell a cohesive story of the customer journey
Collaborate with the stakeholders in the analysis and evaluation of marketing data to better inform their daily lead generation and awareness building decisions
Typical Qualifications
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in a highly quantitative and analytical role
Comfort with measuring, interpreting, and making real-time decisions based on large volumes of data
Ability to build measurement models, conduct ROI analysis, and present data and recommendations to senior team members on a regular basis
Strong analytical skills with expertise in data manipulation, statistical analysis, and data visualization tools such as SQL, Python, R, Excel, Tableau, or Power BI
Demonstrated success developing and enhancing complex reporting and dashboards, weaving together inputs from multiple teams, marketing channels, and data sources
Ability to identify trends and insights from awareness and lead generation activities; experience with digital marketing strongly preferred
Ability to quickly adapt to an often-changing and fast-paced work environment
Capacity to contribute to planning and strategic thinking
Comfortable serving, collaborating, and influencing senior/executive management
Ability to work under tight deadlines
About athenahealth
Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.
Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.