Marketing Manager, Arizona State University

Job Description

The Senior District Marketing Manager is responsible for implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction and client retention in several accounts within one or more districts of Aramark Collegiate Hospitality as well as working on high level projects within the region. This position helps to support all critical business initiatives including pricing, sales growth, meal plan selling, and customer retention for their account(s) and Aramark Collegiate Hospitality. This person is responsible for the supervision of a select group of marketing professionals within their districts and is 100% on-site role at ASU. The Senior District Marketing Manager upholds and represents the Aramark Collegiate Hospitality brand, the client?s brand and all branding elements.

• Responsible for driving base business growth programs and strategies to increase overall sales, ensure pricing accuracy, and drive meal plan sales. Ensures promotions and other initiatives are implemented across accounts.
• Responsible for writing Client/Annual Business Reviews, Client facing Marketing and Communication plans and Student Roundtables in conjunction with operations as well as all other stakeholder communications. Ensures implementation, measurement, and tracks results.
• Responsible for driving change that results in profitable base business growth for the accounts and clients.
• Looks for opportunities to implement new innovations and services which support sales growth and client retention.
• Oversees deployment of DiningStyles and Voice of the Consumer with targeted participation in all accounts. Presents results at team/client meetings.
• Ensures direct reports are fully trained and equipped with all tools to be effective in their roles; provides continual performance-based feedback to assist in career development.
• Ensures necessary training and support are provided to the accounts and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
• Responsible and accountable for results entered into Meal Plan Analytics database.
• Develops systematic approach to implement and track projects for region team.
• Maintains and shared region best practices in conjunction with Regional Marketing Director.
• Manages student peer to peer groups to ensure implementation of voluntary meal plan sales targets.
• Works with the Collegiate Hospitality team to implement national programs.
• Supports managers with administration of marketing, Service Excellence, and Suggestive Selling training for employees.

• A minimum of 5 years of dynamically responsible marketing experience with a proven record of success and effective performance.
• A BS degree in business, supply chain, and/or marketing is highly preferred.
• Experience in account management.
• Strong strategic marketing, interpersonal and project management skills.
• Experience or proven track record to work optimally in a fast-paced environment with internal and external partners.
• Must have excellent social skills including presentation and client interaction skills.
• Ability to ensure timely delivery of all projects and initiatives.
• Must be able to efficiently use MS Office products to accomplish work tasks.