Help shape the future of mobility.
We're seeking a highly motivated Product Marketing associate to support content development for our next-generation AS&UX offerings aligned to our go-to-market strategy. Our ideal candidate will show initiative by diving in alongside a talented team to support and grow a profitable and sustainable multi-billion dollar business. You will be a part of the AS&UX Product Marketing team, working together to help create optimal solutions for our customers, aligned with the AS&UX roadmaps. In your role, you will work closely with Product Management, Product Line leaders, Customer Marketing, Content and Creative, Communications and Sales teams to develop product messaging, positioning and go-to-market strategy and execution, You will support messaging around the differentiated value proposition of our solutions and work closely with around the differentiated value proposition of our solutions and work closely with Product Management on collateral materials. You will collaborate with customer marketing to develop the narrative and customize solutions for various types of customers while deriving insights from research and customer conversations. You will have autonomy to explore your curiosity, having fun and celebrating success along the way.
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Your Tasks
- Develop content that captures the value of products / solutions, working closely with Product Management, including product presentations, whitepapers, customer demo presentations, web content, etc.)
- Support Product Marketing and Customer marketing teams to develop and execute new product introduction campaigns for Aptiv's AS&UX products based on understanding of the market needs and Aptiv's positioning
- Collaborating with account based marketing and extended marketing teams (content, creative, digital, social) on communicating product value and positioning following customer persona through a mix of channels and marketing tactics
Your Background:
Must Haves (Basic Qualifications):
- Degree in Marketing, Business, Economics or similar
- Technical Aptitude - Comfortable in technical conversations with a curiosity to learn
- Ability to process and analyze qualitative and quantitative research methods and demonstrating highly developed skills in translating customer insights into compelling messages
- Entrepreneurial mind-set; curious and creative personality
- Excellent oral, written, and visual presentation and communication skills
Nice to Haves (Preferred Qualifications):
- Degree in Engineering (e.g. Automotive, Electronics, Computer, Software), Computer Science or equivalent in a related technical field
- 1-3 years of experience in developing and executing marketing campaigns and go-to-market strategies
Aptiv Benefits:
- Our working style: flexible work environment
- Learning, professional growth and development in a world-recognized international environment.
- Access to internal & external training, coaching & certifications.
- Recognition for innovation and excellence.
- Opportunities to give back to the community
Why join us?
- You can grow at Aptiv. Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity or beliefs
- You can have an impact. Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents
Apply today, and together let's change tomorrow!
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Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.