SHAPE THE FUTURE OF MOBILITY FROM DAY ONE.
This position is part of our Active Safety & User Experience segment.
Summary:
We are seeking a seasoned Industry Marketing Manager to define and lead the Go-to-Market (GTM) strategy for our Automotive segments. This is a key strategic role that will drive revenue growth, increase market penetration, and strengthen our brand within the global automotive industry, including the rapidly expanding software-defined vehicle sector.
You will own the GTM strategy, aligning closely with Sales to define Ideal Customer Profiles (ICPs) and create tailored messaging per segment and region. Your focus will be on positioning our market-leading DevOps, embedded, and enterprise solutions to drive adoption and revenue growth across key automotive verticals.
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The role requires an expert with a proven track record in marketing software solutions to the automotive sector, including the ability to develop and execute marketing strategies that resonate with global customers. You will shape our GTM plan by leveraging deep industry insights, market research, and strategic partnerships, while directly contributing to pipeline growth and market expansion.
Key Responsibilities:
- Lead the creation and execution of the Automotive GTM strategy, collaborating with Sales to identify high-growth opportunities and align marketing strategies with revenue goals.
- Build brand recognition in both existing and emerging automotive segments.
- Develop comprehensive demand generation campaigns, awareness programs, and lead nurture strategies to drive market penetration.
- Collaborate with ecosystem partners to amplify marketing efforts, ensuring a scalable approach to demand generation.
- Utilize data-driven insights to build performance dashboards that track key marketing KPIs across global regions.
What You'll Bring:
- 10+ years of marketing experience in the automotive, software development tools, or adjacent technology sectors, with a focus on embedded solutions.
- Proven success in designing and leading GTM strategies that have resulted in measurable pipeline growth and market share expansion.
- Strong leadership and project management capabilities with a collaborative mindset.
- Experience in working with Sales and Product teams to align marketing efforts with revenue goals.
- Ability to analyze market trends and customer needs to identify new opportunities for growth and product innovation.
About Advanced Safety & User Experience
Advanced Safety & User Experience encompasses our deep expertise in centralized computing platforms, advanced safety systems and automated driving, while acknowledging the growth in areas that enrich the in-vehicle experience.
Some see differences. We see perspectives that make us stronger.
Diversity and Inclusion are sources of innovation and creativity, both of which are essential to Aptiv's success. Everyday our diverse team comes together, drives innovation, pursues solutions, and meets challenges using their unique abilities, perspectives and talents, changing what tomorrow brings. When you join our team, you'll get encouraged to think boldly, express your viewpoint and innovate as a matter of habit.
Some see technology. We see a way to make connections.
At Aptiv, we don't just see the world differently; we work to change reality. That means developing technology that rewrites the rules of what's possible in the pursuit of making transportation safer, greener and more connected. Today there are more than 180,000 of us globally, located in 50 countries, and united by one mission. Join the movement and together, let's change tomorrow.
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Privacy Notice - Active Candidates: https://www.aptiv.com/privacy-notice-active-candidates
Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.